Is it possible to demonstrate that a sociological analysis of the body and its varied states shed ‘light’ on the experiences of embodiment?

So as to assess the degree where sociological examination reveals insight into the experience of exemplification it is basic that we first separate the implications behind the inquiry. The idea of exemplification is gotten from the phenomenology of Merleau-Ponty, who contended: â€Å"that to the experience the world, we need to see it†¦. the epitome of the individual is fundamental.† (refered to in Reber and Reber 2001. p115). Reber and Reber (2001) proceed to clarify exemplification as the mode by which individuals for all intents and purposes draw in and connect with the world. The experience of having a body adjusts corresponding to the specific condition, or state, of the body at any one time. These fluctuated states can remember contrasts for long or momentary wellbeing or, for instance, regardless of whether the body is in torment or not at a specific time. Different states can remember assorted variety for age, or simply modified states, for example, pregnancy. The sociological examination of any topic includes being able to follow connects between the more extensive society and the lives of the people inside it, having a familiarity with social structures. As opposed to sociological speculations are those inside the natural essentialist worldview, whose clarifications decrease the comprehension of the body into terms of the physiological and total. This paper will endeavor to delineate the significance of the sociological clarification in understanding the body and its changed states, while featuring the restrictions of the more essentialist approach. The wellbeing and sickness of the human body has customarily been characterized as far as the biomedical model, which depends on the dependence of logical realities. The body is viewed as an essentially natural substance along these lines disregarding outer, condition factors, for example, the family and the instruction framework, molding our bodies and brains. The possibility that the psyche and body are discrete substances radiates from Descartes, going back to the eighteenth century. A period, known as the illumination, when social orders would come to rely increasingly more upon logical and objective clarifications to the detriment of strict clarifications. There was an obvious move towards an increasingly physiological and essentialist comprehension of regular day to day existence and an emotional decrease in progressively otherworldly and less logical clarifications. Wellbeing and ailment is customarily depicted in a clinical manner. Pregnancy, for instance, albeit a characteristic state for the female body, has experienced outrageous clinical intercession. Martin (1987) proposes that conceiving an offspring is truth be told so medicalised that it very well may be portrayed as â€Å"work done by the uterus†. She proceeds to make a persuading similarity between the ‘job' of having a child and the capacity of ladies as laborers to oppose their conditions. The essentialist contention is contended to be both limited in its suspicions with respect to the body and the person's capacity to have unrestrained choice. The scholars disregard the effect of outside components, contending that all human conduct is natural and fixed. In current occasions, to a great extent because of a progressively sociological comprehension of the psyche and body, it is comprehended that they in actuality cooperate substantially more intently than any time in recent memory acknowledged previously, and subsequently the idea of brain body dualism is presented. White (2002) contends that based on experimental research sociologists exhibit how the collaborations of social class, force, sex and ethnicity go into the arrangement of information about the treatment of a disorder or sickness. The social creation and circulation of ailments and ailments, delineate how these changed states could be distinctively comprehended, rewarded and experienced by showing how infection is delivered out of social association instead of nature, science or individual way of life decisions. White (2002) likewise recommends that our insight into wellbeing and sickness, the associations of the callings which manage it and our own reactions to our real states are molded and framed by the historical backdrop of our general public and our place in it. He condemns clinical clarifications, expressing that they just serve to darken, or totally spread, the social forming and circulation of sickness, malady classifications and wellbeing administrations. Right off the bat we should consider increasingly conventional sociological hypotheses, for example, functionalism, for the most part represented by Parsons' idea of ‘the wiped out job', a social job that is formed by the social limits of present day society. The attention is on how being sick must take a particular structure in human social orders all together that the social framework's steadiness and union can be kept up. Parsonian human science underlines the job of medication in keeping up social concordance, highlighting the non-advertise premise of expert gatherings. Featuring the social control of medication in upholding consistence with social jobs in current society. Marxist methodologies accentuate the causal job of financial aspects in the creation and dispersion of infection, just as the job of clinical information in supporting the class structure. Marxists are worried about the connection among wellbeing and sickness and entrepreneur social association. Women's activists' key contention is that the manner by which we are associated into manly and ladylike social jobs will have a deciding impact on our wellbeing and ailment. They contend that medication assumes an essential job in authorizing congruity in light of the fact that controlling ladies' capacity to imitate is fundamental to a man centric culture. Women's activists contend that most of clinical consideration paid to ladies is around their regenerative organs and their life cycle Marxist-women's activists distinguish the manners by which class and man controlled society cooperate to characterize the subordinate situation of ladies in the public eye and the focal job that clinical information plays in characterizing ladies. As opposed to these progressively auxiliary methodologies the interactionists would contend the center ought to be aimed at the manner in which sickness is a social achievement between entertainers as opposed to only a matter of physiological glitch (Bilton et al 1997). Self-character has gotten progressively liquid and debatable, isolated from ‘social structures', which are frequently professed to be only a fabrication of the sociological creative mind. For certain scholars the revelation of the body, connected to these debilitated structures, has prompted the contention that we develop our bodies as we see fit. White (2002) stresses the receptiveness of the body, and of the people that shape it. Later ideas of the body have inspected the social implications put upon it, alluring body size, weight and shape and so on. There has been a lot of sociological investigation into understanding the thoughts behind the person's idea of ‘the self'. Quite a bit of this work is rotating around substantial appearance and individual self-discernment, names given to us by others and ourselves. Tyler (1998) examined the enrollment and preparing of female airline stewards, presuming that their work: â€Å"involved holding fast to socially recommended standards on womanliness just as authoritative guidelines administering her figure† Women's activists' responses to the manner by which medication ‘medicalises' their bodies have raised critical issues at the focal point of sociological clarifications of malady. Diseases are not just deviations from the body's ordinary working, being sick can have various implications that stretch out past a straightforward biomedical one. Sontage (1991) shows how TB and AIDS have connected implications, with the goal that they become ‘dirty' and ‘unclean' ailments that ‘invade' the body. Individuals who experience the ill effects of such criticized diseases may well change the manner in which they see their bodies and their own self-character is influenced, in this manner a representation of psyche body dualism. Goffman, a key interactionist, hypothesis of the body can be summed up by three fundamental highlights. Right off the bat, that you can see the body as a material, conveying substance, constrained by people so as to encourage and coordinate social connection. Furthermore, the implications ascribed to the body are controlled by shared vocabularies of non-verbal language, for example, outward appearance and dress, which are not under the quick control of people however which by the by order and separate between individuals. Thirdly, the body intercedes the connection between individuals' self-character and their social personality, two very various states. Therefore, these orders incredibly impact how people try to deal with their bodies and they manner by which their bodies are seen. Notwithstanding its appearance on financial, social and political changes in the public arena postmodernism is portrayed by a question of ‘science' as reality. Senior (1996) recommends that individuals are additionally tolerating of their own comprehension of the world. Post innovators guarantee that no single hypothesis can clarify such a wide variety of encounters. Force is of urgent concern, financial force as well as language, or talk. Information on the body becomes power, holders of this information can practice authority over those without, for instance the specialist/tolerant relationship. Foucault, an outrageous social constructionist, features the social job of clinical information in controlling populaces. Essentially to Parsons, Foucault underscores the differing idea of intensity connections in current society, depicting the development of a predominant clinical talk, which has built meanings of typicality and abnormality. For Foucault present day social orders are frameworks of sorted out observation with people leading the reconnaissance themselves, having disguised the ‘professional models' of what is fitting conduct. The value of Foucault's position is the manner by which he verifiably finds clinical information, particularly in taking into account the improvement of the humanism of the body. By demonstrating how the body is truly developed, Foucault has been acknowledged and adjusted by women's activists, known as Foucauldian-feminisms, who

Decision-Making - Patient Handling - and Medication Efficiency

Question: Depict about the Decision-Making, Patient Handling, and Medication Efficiency ? Answer: Presentation: The calling of a medical caretaker expert is exceptionally acclaimed in the social insurance part. It includes various specializations of different efficiencies as patient dealing with, prescriptions and basic circumstance the executives (Naylor Kurtzman, 2010). This investigation gives a bearing towards the accomplishment of the expert objective of turning into a medical caretaker specialist through the important key applications. Answer: Profession objectives: The vocation objective of my expert improvement is to turn into a family nurture specialist. Fragmenting the profession objective into present moment and long haul objectives can help in effective and facilitates of quick accomplishment of the fundamental vocation objectives. Momentary objectives Effectiveness of clinical organization Effectiveness of patient taking care of Dynamic capacity Long haul objectives Effectiveness of filling in as a medical attendant specialist Giving top notch nursing administration and information as a medical attendant teacher in the wake of increasing a lot of clinical experience as an attendant specialist. Activity plan: Regions of advancement Technique to actualize Time Anticipated Outcomes Appraisal Test Clinical organization aptitude Investigating the important books, diaries and web to pick up top to bottom information Joining classes seeing restorative data as right organization ways, symptoms of specific medications and subtleties of drugs 4-6 months Productivity in clinical organization Clinical information appraisal test Group taking care of ability Taking an interest in little gathering ventures with obligations to finish it inside determined time 3-5 months Productivity of taking care of patients and attendants Task of a group undertaking to finish inside time limit Dynamic ability Taking an interest in workshops with qualified managers to pick up proof based information 5-7 months Capacity to take right choices and complete doled out undertakings inside time Doling out unexpected checks and difficulties in the undertakings to be taken care of and finished inside time Table 1: Action plan (Source: Author) Proficient practice parts: Dynamic practice, clinical authority, and expert viability are three significant segments of expert practice for a medical caretaker specialist. Elevated level of clinical information application on patients in the nursing practice is a portrayal of the dynamic part of the medical caretaker experts. Driving the customers and experts at wellbeing framework level portrays the clinical administration angle (Carryer, 2015). Reason, exercises and research interests of an expert association: The American Association of Nurse Practitioners (AANP) works with the end goal of investigation of issues experienced by the medical attendants during their nursing practice execution (Shea, 2014). It focuses on progress of the nature of social insurance administration conveyed to the patients. Its exercises include the fortune of the important help required for the medical attendants to empower them the execution of a productive and compelling support of the patients. Preparing the medical attendants with respect to data security about patients is another significant action led by AANP (Naylor Kurtzman, 2010). Normalized nature of clinical administrations is useful being developed and execution of the viable techniques to expand the nature of administration to the patients. The AANP examinations the present practices and focuses on tolerant focused nursing system execution. It is potential to improve nursing competency level empowering the accomplishment of positive results (Fairman et al. 2011). End: This examination recognized the territories of Decision-Making, Patient Handling, And Medication Efficiency as fundamental for achieving the objective of turning into an effective attendant professional. The investigation of the association Cedars-Sinai gives proof to this reality. References: Carryer J, e. (2015).The center job of the medical attendant expert: practice, polished methodology and clinical authority. - PubMed - NCBI.Ncbi.nlm.nih.gov. Recovered 19 August 2015, from https://www.ncbi.nlm.nih.gov/pubmed/17880470 Fairman, J. A., Rowe, J. W., Hassmiller, S., Shalala, D. E. (2011). Widening the extent of nursing practice.New England Journal of Medicine,364(3), 193-196. Naylor, M. D., Kurtzman, E. T. (2010). The job of medical attendant professionals in reevaluating essential care.Health Affairs,29(5), 893-899. Shea, M. (2014). Decided diligence: Achieving and supporting employment fulfillment among nurture practitioners.Journal Of The American Association Of Nurse Practitioners,27(1), 31-38. doi:10.1002/2327-6924.12119

Negative Body Image, Binge Eating, and Child Abuse

Negative Body Image, Binge Eating, and Child Abuse Relationships Violence and Abuse Print Negative Body Image and Child Abuse History By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 01, 2019 More in Relationships Violence and Abuse Spouses & Partners LGBTQ If you were abused or not properly cared for as a child, and you now struggle with overeating, you are not alone. Many others who suffered from childhood abuse and neglect have gone on to develop Binge Eating Disorder (BED), a problem with over-eating commonly known as a type of food addiction, in adulthood. Feeling and saying, I hate my body is extremely common, especially for people who were abused in childhood. Your Feelings About Yourself If you suffered from childhood abuse, and you struggle with over-eating, you may have developed overly negative feelings about yourself, also known as low self-esteem. Problems with low self-esteem are particularly common among people who were emotionally abused as children. It can be hard to believe this, as so many people put on a brave face to the world, but low self-esteem can take its toll on people from all walks of life. Low self-esteem affects many people, whether or not they were abused, and sometimes leads to or is made worse by overeating or other addictive behavior. In fact, low self-esteem is such a common problem that almost any counselor you see will be able to help you to overcome these negative feelings about yourself. Often, low self-esteem is based on an unrealistic view of yourself, especially if you were abused or mistreated as a child. Counseling, whether it is specialist counseling for overeating or addiction or regular counseling with a general counselor or psychologist, can help you see yourself in a more realistic light, so you can come to appreciate things that make you feel good about yourself. Your Feelings About Your Body It is not unusual for people, particularly women, to feel dissatisfied with their bodies these days. Many blame the fashion and diet industries for promoting unrealistic ideals of what people should look like. Even models are unable to live up to these impossible standards, needing designer clothing, excessive makeup, and clever camera and airbrushing techniques to achieve the fantasy of perfection we see in magazines. Some binge eaters have particularly negative feelings about their own bodies, so much so that it can be a part of the problem. Research has also shown that binge eaters who were emotionally or sexually abused are particularly likely to be unhappy about their bodies, even more so than binge eaters whose childhoods were instead plagued by physical abuse, physical neglect, and emotional neglect. Feeling bad about your body may actually be making your tendency to overeat worse. As with low self-esteem, body dissatisfaction is a problem that counselors and psychologists face with their clients on a daily basis, so reaching out for help will be met with understanding and support. Because your poor image of your body is based on unrealistic standards, a counselor or psychologist can help you recognize your own unique beauty, that is based on who you really are, not on clever tricks, make-up, or a perfectly proportioned or skinnier body. Taking on the Voice of Your Abuser Research has also helped uncover the reason why people who were emotionally or sexually abused generally have more depressive symptoms and greater body dissatisfaction, and more severe problems with binge eating. It seems that self-criticism is the crucial factor that drives some binge eaters to feel so negatively about their bodies. One way of understanding this pattern is that people who were emotionally abused as children experienced harsh criticism from their abuser, which they then turned on themselves, becoming their own harshest critic. This happens whether or not depressive symptoms develop, although depressive symptoms may intensify the effect of self-criticism on negative body image. People who were sexually abused often develop a negative body image due to being treated as sexual objects by their abusers, at a time when they were still developing an understanding of their own bodies. Having treatment for sexual or emotional abuse can change the way you talk to yourself so that you become your own best friend, rather than your own worst enemy. Writing your own affirmations is one way that you can begin to change the way you talk about yourself right away, and can have a lasting effect on the way your talk to yourself in your own head. Does Childhood Abuse Cause Binge Eating? We know that there is a strong association between childhood abuse and binge eating disorders, as well as between childhood abuse and other eating disorders, addictions, and mental health problems. We even know that the type of abuse or neglect binge eaters experienced when they were children had a significant effect on their negative body image in adulthood. Nonetheless, this is not proof that childhood abuse causes these problems in later life. Dr. David Dunkley and his colleagues, who carried out a study with 170 overweight adults who wanted help with binge eating, and whose problems were not otherwise explained by a significant physical or mental disorder, showed the mechanism by which the link between childhood abuse and body dissatisfaction is facilitated by self-criticism. But although self-criticism has a profound effect on negative body image, it is impossible to tell from this research whether child abuse actually causes self-criticism, body dissatisfaction, or binge eating. The only way to find this out would be to track people over time, starting in childhood.

Electronic And Electronically- Altered Music - 857 Words

For this journal I found a playlist on the new sounds website, called Electronic and Electronically- Altered Music. This was program number 3797 and it first aired on November 12, 2015. The artists in this program all focused on creating intricate phrasing while using electronic sounds. The first song I listened to was called Labyrinth VII by Kaitlyn Aurelia Smith. This song was written on the Buchla Music Easel synthesizer. I have never heard of this instrument before and had to do some research to find out exactly what it does. This instrument is a type of digital music system that you can create different sounds from other types of electronic instruments and put them together. On this system you can also change the pitch, vibrato, tempo, and notation of the sounds. This specific synthesizer was created in 1963 by Don Buchla. The piece started with a section of a scale that repeated for a couple of measures. The sound had the same timbre of a xylophone. As the opening continued one note from the scale was taken out each time it repeated. Creating rests within the phrasing and allowed the under tone noises to be heard of another phrase. It was clear that this piece of music was in a 4/4. Right away, I was thinking about how the musicians know what sound good, and how they know what will work when they are playing this instrument. There are so many controls and options so it seems like it can be easy to create music that does not flow well. I enjoyed the repetition in thisShow MoreRelatedThe Negative Influences of Media on Society Essay examples2050 Words   |  9 Pagesthere are obviously many great benefits to the growth of media, there are some undeniable and harsh downsides. â€Å"In a study on fifth graders, 10 year old girls and boys told researchers they were dissatisfied with their own bodies afte r watching a music video by Britney Spears or a clip from the TV show â€Å"Friends† (Sanders). 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Biological Transformation Of Bacteria And Pglo Plasmid Dna

Abstract: Biotechnology and Genetic Engineering are highly involved with the genetic transformation of bacteria with the help of plasmid DNA. Genetic engineering ultimately alters genetic information using genetic material from another organism. The objective of the experiment was to accomplish genetic transformation using E.coli bacteria and pGLO plasmid DNA. PGLO carries an enzyme named ÃŽ ²-lactamase that offers resistance to the ampicillin antibiotic. Therefore, bacterial cells can grow and reproduce using pGLO. Four transformation plates containing E.coli were segregated into 2 groups of experimental and control groups. Two experimental plates comprised pGLO, but the control plates did not. One experimental plate contained ampicillin and pGLO. The second experimental plate consisted of ampicillin and arabinose along with pGLO. Contrarily, one control plate simply had ampicillin. The second control plate only stored E.coli cells. The results accepted the hypothesis sin ce only the experimental plate with pGLO, ampillin and arabinose emitted green fluorescent light under UV light. This confirms that bacteria emit green flourescent light under UV light only when paired with pGLO and arabinose. However, other experiments have proven how modifying and using other plasmid DNA material can alter results substantially. Therefore, bacteria are certainly sensitive to the DNA material that is transforming them. It is undoubtedly beneficial to use the most advantageousShow MoreRelatedThe Transformation Of : Gfp And E. Coli As A Result Of Pglo1117 Words   |  5 PagesTHE TRANSFORMATION OF GFP AND E. COLI AS A RESULT OF pGLO INTRODUCTION One of the most imperative functions in maintaining the development of evolution is the frequency of genetic transformation: the injection of foreign DNA into another organism’s DNA. This term is defined by the actions of a vector, but more specifically by the actions of plasmids and phages. 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Martin Luther Free Essays

THEMES IN U. S. WORLD HISTORY Task 2 Roberta Gauvin Two of the most significant social and/ political changes that occurred as a result of the actions of one individual was Nelson Mandela. We will write a custom essay sample on Martin Luther or any similar topic only for you Order Now Mandela represented an example of a powerful leader who inspired millions of people around the world. First of all Mandela won the first multi-racial elections in South Africa thus creating a significant change in perception and building of a color blind society in Africa and around the world. Prior to becoming a president, people knew him for his anti-apartheid violent actions, his actions attracted attention to the existing problem. His actions made him well known around the world. Martin Luther King was well known around the world for his significant movements for the society. Martin Luther King became an iconic figure, whose courage inspired countless people. First, Martin Luther King advocated for civil rights by means of the peaceful method and never encouraged using violence for achieving the goals. His speech â€Å"I Have a Dream† encouraged the creation of a colorblind society and society based on equality among all people. â€Å"When he was notified of winning a Nobel Peace Prize, he stated that all the funds were to go to further the civil rights movement (King, M 1964). He actively addressed issues of poverty and contributed to the end of the War in Vietnam. References I Have a Dream: The Story of Martin Luther King in Text and Pictures. , New York, Time Life Books, 1968. â€Å"Martin Luther King, Biography†, Nobel prize (1964), Retrieved 14 September 2011 from http://www. nobelprize. or g/nobel_prizes/peace/laureates/1964/king-bio. html Themes in History, Individuals and Institutions (2006), retrieved 14 September 2011, from http://history. webtexts. com/courses/4573-history/toc/chapters/389802-individuals-and-institutions-as-mechanisms-of-social-change/assignments/342712-7-nelson-mandela How to cite Martin Luther, Papers

Lasik Surgery Essays (3053 words) - Eye Surgery, LASIK, Vision

Lasik Surgery Seeing well without contact lenses and glasses is the dream of millions of Americans and modern medical science has enabled that dream to come true (Caster, 8). Since first grade, Dede Head, a 30-year-old fitness trainer in North Carolina, has worn glasses to correct sever nearsightedness and astigmatism. Over the years she became accustomed to wearing glasses and contacts, but this has limited many important aspects of her life, including sports. She then heard of a laser eye surgery that ?supposedly?, helped to correct a person's vision by means of lasers. She immediately signed up for the procedure and ever since that day, she has not worn glasses or contacts. Dede is just one of the eight hundred-fifty-thousand people who have undergone a procedure by the name of LASIK or Laser In-Situ Keratomileusis. If surgical procedures were movies, LASIK would be this years box office smash as it has received much media coverage and many praises; however, not that many people know what LASIK is, what the advantages and disadvantages are, and most importantly if LASIK is right for them (Buratto, 1). LASIK is basically a type of laser surgery which can help correct nearsightedness (myopia), which is the inability to see distant objects, farsightnedness (hyperopia), which is the inability to see close, and astigmatism, the inability to focus light waves evenly. LASIK has grown greatly in the last year, mostly because of 4 reasons; it is fast (procedure takes about 5-10 minutes), safe, painless, and the results are almost always prolific. The eye is just like a camera because it works by focusing light waves that pass through it. Light rays that enter the eye must first pass through the most outer layer of the eye called the cornea. The cornea performs 2/3 of the focusing process, the remainder of is then completed by the crystalline lens which further focuses the light on the retina. This requires extreme precision in that the focused light must fall exactly at the level of the retina (Gallo, 126). The retina is a nerve tissue that carpets the inner surface of the eye, much like wallpaper covers all aspects of a wall. The retina converts the light into electrical signals, which are transmitted to the brain by the optic nerve. Just as a camera cannot produce clear photographs of the image if the incoming light is not focused on the film, we cannot produce a clear vision if the cornea and crystalline lens do not focus the light precisely on the retina. This is where LASIK steps in. A laser is a device that creates a very special kind of light energy that is usually invisible to the human eye (Caster, 16). In LASIK, ophthalmologists use a certain type of laser called the excimer. By using invisible ultraviolet light, the excimer is able to break covalent bonds between molecules. What sets excimer aside from other lasers used in medicine is the wavelength used. At one-hundred ninety-three nm (nanometers), excimer lasers remove tissue by breaking the covalent without creating much thermal energy (Slade, 25). This allows for precise removal of tissue with minimal surrounding tissue damage. The very thin layer of the cornea that is removed, changes the curvature of the cornea ever so slightly, thus then results in a change in the light focusing ability. In nearsightedness (myopia), light rays from distant objects are not focused on the retina, but instead they are focused in front of the retina (See Figure 1). Therefore to correct nearsightedness in a LASIK procedur e, the curvature of the cornea must be decreased or in another words made flatter by removing corneal tissue in a disc-shaped pattern, or from the central cornea. A computer determines the exact pattern and number of pulses that are needed to do this. In farsightedness (hyperopia), light rays from distant objects are focused not onto the retina, but behind it (See Figure 1). To correct this, the central portion of the cornea must be made steeper; and this is accomplished by removing corneal tissue in a donut shaped pattern, or in another words more from the peripheral areas. Eyes with astigmatisms focus light waves unevenly because of the irregular shape of the cornea; football shaped

Every Day Use essays

Every Day Use essays In Alice Walkers story Everyday Use the two sisters, Maggie and Dee are foils or opposites. They have nothing in common except that they have the same mother. They have many opposite characteristics through out the story and one major opposing viewpoint that contributes to the meaning of this story and its theme. The central theme of the story concerns the way in which an individual understands his present life in relation to the traditions of his people and culture. Dee tells her mother and Maggie that they do not understand their "heritage," because they plan to put "priceless" heirloom quilts to "everyday use." The story makes clear that Dee is equally confused about the nature of her inheritance both from her immediate family and from the larger black tradition. The two opposite beliefs of the sisters teach a valuable lesson about family and heritage and how it should be considered. There are many factors leading to Maggie and Dee being foils. One way they are opposite is that Maggie is younger than Dee and is shy and timid whereas Dee can look anyone in the eye and talk to them, meaning she is very outgoing and not quiet. For example, when Dee arrives at the house, Maggie tries to hide behind her mother and does not speak because she is scared of even her own sister. It also says that Maggie is not very articulate, whereas Dee is very bright. In the story where Mrs. Johnson says She used to read to us without pity; forcing words, lies, other folks habits, whole lives upon us two sitting trapped and ignorant underneath her voice (1556). Also, Maggie only has a high school education compared to Dees college education. When Mrs. Johnson says, Maggie sometimes reads to me. She stumbles along good-naturedly but cant see well. She knows she is not bright. Like good looks and money, quickness passed her by (1557). She knows that Maggie and Dee are nothing alike, but tends to love th...

How To Drive 10x More Traffic With Brian Dean Of Backlinko

How To Drive 10x More Traffic With Brian Dean Of Backlinko These days, you need to create both a great Website and great content to rank on Google. Today, we’re talking to Brian Dean, an SEO expert and founder of Backlinko, about how to fuel your 10x content using his research method called the Skyscraper Technique. Black Hat SEO: Stuffing keywords and creating fake signals to rank in Google Google penalized sites using this strategy White Hat SEO: You don’t mind showing Google everything you did to optimize your site Backlinko teaches people White Hat SEO strategies SEO Elements: Keyword and topic research; create content around them Two types of keywords: Information and commercial Create and optimize content that gets the most searches around keywords/topics Differences between well-researched and not researched content and topics Provide one-stop shopping for all the information customers need Skyscraper Technique is a form of research to figure out what content will perform well: Ways to improve content go bigger and better, curate, storytelling, and more Focus on quality over quantity; create less content, make it more valuable Common missteps when implementing â€Å"less is more† strategy and ranking Links: 10X Marketing Formula by Garrett Moon Backlinko Backlinko on YouTube Jon Cooper Tim Ferriss and the 4-Hour Work Week Google Keyword Planner Reddit AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Brian: â€Å"You really have to create legitimately great content and a legitimately great Website to rank in Google.† â€Å"Everything starts with a keyword with SEO.† â€Å"They just regurgitate what’s already out there and that’s not the type of content that’s going to rank as well on Google.† â€Å"There’s tons of ways to make your content more valuable than the competition.†

Historical synthesis and imagination Essay Example | Topics and Well Written Essays - 1500 words

Historical synthesis and imagination - Essay Example I am now narrating my life’s story to my little grandson because I want him to understand the life and times of those good old ancient days. The City of Chang’an was a beautiful city with broad streets, branching out into smaller side streets, and divided into 110 blocks. Each block had its temple and marketplace and was a complete unit. I often went out, in my younger days to the city, lunching in one of the many teashops, looking at the Acrobats performing their stunts by the roadside, sometimes stopping to listen to the storyteller narrate his wondrous experiences, some real and some imagined. I remember quite vividly how students, traders as well as pilgrims from all over Asia came here, making it one of the most well-known places in the world then. (pg 108) There were many students from countries like Korea and India who had come to our country to learn dancing and singing from our accomplished artists. I studied in a monastery run by the Buddhist monks, where I learnt arithmetic, multiplication, new words which I could look up in the dictionary, as well as good manners as to how I should speak to people using polite language. The books made use of now in this modern age are flat and bound, and very much different to the ones I was used to. I had to read from scrolls since books such as yours had not yet been made. We were taught to look up to our teachers, and they were one of the five objects of worship - earth, heaven, emperor and our parents being the other four we were taught to worship and respect them in every aspect. The Buddhist monks grew grains and other agricultural produce which they sometimes sold to the villagers for a good profit. Whenever anybody in the village wanted money they would approach these monks because they had earned a lot of money from the oil presses and mills which they operated. The monastery in which I studied was shut down in 841, because the rulers

Springer's Article on African American Women Essay

Springer's Article on African American Women - Essay Example She argues that feminism has lost its connection with empowerment. Women remain locked into a life of being there for everyone else while trying to maintain a sense of self. The bitter black woman image perpetuates the loss of empowerment or loss of self. "For the films discussed in this essay, when black women leave work and become homemakers they lose themselves and their connection to being black" (272). This means that black women negate their freedom, and will be seen as lazy for not remaining in the workforce. Black women now have an important duty: to remain educated and uphold the race through continued achievements (272). Through these achievements, black women are then viewed as divas or evil black bitches. The term diva formerly described lauded opera singers, but is currently defined as "a powerful and entertaining, if pushy and bitchy, woman" (255). The evil black bitches image has risen due to editing methods utilized on reality t.v. shows. These women are seen as villains, manipulate other persons and situations, and are hostile without reason. The power of editing making it possible. According to Springer, the image that is portrayed within the play Diary of a Mad Black Woman is the bitter black woman.

The Introduction Of Mamee Double Decker

The Introduction Of Mamee Double Decker Mamee-Double Decker (M) Berhad is a unique brand of good taste and fine quality. The company is recently listed in the Kuala Lumpur Stock Exchang (KLSE). The company manufactures many products which are Mamee Monster, Mamee Instant and Sllrrrp Noodles, Mister Potato Chips, Mister Potato Crisps and so on. All this products are already household names. The most famous product of the company is Mamee Monster. Mamee Monster is something like noodles with a pack of seasoning powder. This product consists of two flavours which are chicken and barbeque. Besides these two flavours, there is another new flavor like satay flavor. Between these three flavours, barbeque is the tastiest and many kids like it including us. Mamee Monster consists of jumbo pack; the jumbo packs are a new product and it is include two flavours like barbeque and the new one- curry flavour. These two flavours can stimulate our taste buds. Besides this honored, the company also promote a new product which is Mister Potato Rice Crisps. This new product can competes with others brand as well like Jacker and Pringles. Why do I say so? It is because this Mister Potato Rice Crisps is low fat and healthier compared with others potato chips. Jacker is good taste but salty and same goes to Pringles. This new product consists of four flavours such as, original, flame grilled bbq, hot and spicy as well as sour cream and onion. For people who likes chili can try hot and spicy flavor. For those who do not like heavy flavour can try original flavour. In an addition, Mamee-Double Decker (M) Berhad also has a product which is instant noodles-Mamee Sllrrrp. For this instant noodles have a variety of flavours such as ayam kampung, asam laksa, kari berapi and kari extra pedas. Any of the flavours will make people sllrrrp, sllrrp, sllrrrp when eating. Overall, Mamee-Double Decker (M) Berhad is a good quality brand and no doubt it can win the heart of the public range from kids and adults to old folks. This company is a very successful company and earns much profit from previous until now. Mamee Lekor After a thorough consideration, we as Mamee-Double Decker (M) Berhads corporate finance advisors had decided to increase their shareholders wealth by introducing a new product keropok lekor. What is keropok lekor? This is it. The easiest way to describe Keropok Lekor is to call it as fish sausage. Its main ingredients are fish (Ikan Parang/Kembong/Selayang), sago flour, salt and water. We named our new product (keropok lekor) as Mamee Lekor. It can be served in crispy type or soft chewy type according to preferences.D:New folderMmuGamma 1st SemBBF 2124 FM 2keropok_lekor.jpgD:New folderMmuGamma 1st SemBBF 2124 FM 211.jpg Keropok lekor is originated from Kuala Terengganu, Malaysia and it is a popular and most visible fried snack in Terengganu. Lots of local there know how to make this keropok lekor. Therefore, there are many stalls in Malaysia that sells keropok lekor. However, there is none in hypermarket, cinemas and petrol station. This keropok lekor become very popular that we can find it in other states of Malaysia such as Johor and Melaka. Perhaps, we could not find this type of snacks in country other than Malaysia because keropok lekor is a local Malay delicacy and specialty of Malaysia. Mamee-Double Decker (M) Berhad introduces Mamee Lekor in two forms. First, the mini ball sized fried keropok lekor which packaging in a small plastic bag like Mamee Monster. Another one is raw keropok lekor. D:New folderMmuGamma 1st SemBBF 2124 FM 2keropak_lekor.jpg The fried keropok lekor in mini packing contains 10 mini balls of keropok lekor which sells RM1.50 per pack. The above picture is for illustration purpose only. To be more attrative, we will shape it into mini balls to attract customers. We also produce raw keropok lekor in 700g per pack which sells at RM10. This fried mini keropok lekor will expire in 4 to 5 days after production. How we are going to handle this situation? We will follow the Gardenias distribution strategy. We will send our workers to send new keropok lekor and collect back the expired one. Our workers are going to the retail store and supermarkets to send and collect Mamee Lekor 2 times per week. This is to ensure that our products are fresh before reaches to our customers and consumers. Also, we produce raw keropok lekor to fulfill some households demands. They can cut it into the thickness they prefer and fry or steam it. The main difference between the raw and ready fried mini packed keropok lekor is that the raw keropok lekor can keep for longer period. On the other hand, the ready fried mini packed keropok lekor can only last within 5 days. Some household may buy the raw keropok lekor and kept in their freezer and fried it whenever they want to eat. Since raw keropok lekor can be kept in a long period which is around one year, we plan to export it to other countries. We plan to export 700g of raw keropok lekor per pack to other countries selling at RM12 each. The selling price is slightly higher than in Malaysia because it already included the cost that related to export activities. We decided to export to Australia, Hong Kong and Singapore. We export more to Australia because it is the largest and fastest growing export market compared to other countries. It ha s highest export rate of snack and confectionary from Mamee-Double Decker. We also export to Singapore and Hong Kong because we want to introduce Mamee Lekor to Western and Asian countries as well. Why we produce keropok lekor? This is because it is a local traditional delicacy which not available in other countries. It is a specialty to foreigners because their countries do not have this food. So, we can monopolize Mamee Lekor in other countries. Besides, according to research, Mamee Double-Decker (M) Berhad s snacks and confectionery occupied the highest demand compared to other catrgories. So we produce Mamee Lekor which is a kind of snacks to boost the demand. We will start our project by reaching out the children because no children dislike snacks and they like to try on new things. So, we decided to distribute Mamee Lekor to school canteens. It is packed in a mini package same as Mamee Monster. It is cute and can attract children to try it. It is also convenient to consume. Moreover, in order to expand new market, we will distribute our Mamee Lekor to all cinemas such as Golden Screen Cinemas and MBO Cinemas. Most of the people will carry a packet of snacks or a big box of popcorn into the theatre. As our Mamee Lekor is also a kind of snacks, we believe that the demand will be higher in cinemas. Also, Mamee Lekor can be a substitute good for those who do not like popcorn or other snacks for health conscious. As Our Mamee Lekor is made from fish and fried with unsaturated oil, it is high protein, monosodium glutamate (MSG)-free and less oily. Why we want to promote healthy lifestyle? It is to follow Mamee-Double Decker (M) Berhads step. The company wants to produce products that are MSG-free, artificial colouring-free and oil-free. We produce keropok lekor in a healthy way to help consumers to consume without worries while maintaining a balance and healthy lifestyle. Initial Investment When we wanted to produce the Keropok Lekor, we used 3 types of machine like cartridge system, frying machine and packaging machine. The machines and the usages are shown below: Cartridge system is used to blend the filled up fish with some ingredients. This machine is the key in making Keropok Lekor and was the first step to produce the better product. The retail price of this type of machine is RM 15,000 each. It is a franchised system, so the price is fixed. We prepare keropok lekor from fish meat grounded with sago and salt; these are then rolled and made into the shape of long tubes similar to sausages by this machine.C:UsersPublicPicturesSample Picturesmoto_0117.jpg The frying machine is used to fry Keropok Lekor after it was shaped into mini size by our labours. This machine has many functions such as continuous fines removal for increased oil life and automatic oil level control. It is easy to clean. Its superior oil temperature control helps to maintain fryer quality stability. The cost of purchasing the machine is RM 6,000 each.http://img.diytrade.com/cdimg/432764/3809036/0/1181816403/Gas_Frying_Machine.jpghttp://i03.i.aliimg.com/photo/104903103/Horizontal_Packaging_Machine_v0.jpg As shown the horizontal packaging machine. After the Keropok Lekor had been steam and fried, the packaging and leballing process happen. It is to keep keropok lekor last longer and maintain the taste. This machine costs RM 13,000 each. How many factories we have? We are going share some spaces in the existing Mamee-Double Decker factories rather than building extra factories. We choose to share capacity with factories in Selangor, Perak, Johor and Sarawak. This is the strategic location as we can cater the demands of North, East, West, and South of Malaysia. There are 2 cartridge system, 2 frying machines and 1 packaging machine in each factory. We use 2 catridge machine because one machine is not big enough to blend big amount of filled fish and other ingredient. When we use two of them together, the maintenance cost will become lower when some of the parts broken. Timing on processing will also reduce 20% compare to big cartridge machine. Other than that, we use 2 frying machines because we need to save cost especially in introducing the new product. The bigger and more technologically advance machine will cost higher. So we use 2 cartridge system and frying machine instead of the sophisticated one. The machines we use are expected to be able to serve large amount of production. Lastly, for an newly introduced project, we expect that 1 packaging machine is enough to cater our production. It produces around 70 to 100 packs of keropok lekor per hour. With one packaging machine only, we can save our budget and consume less space. We are going to promote our new product by advertising on The Star  [1]  newspaper. Why we choose to advertise on The Star rather than other newspapers? According to Audit Bureau of Circulations from 1 July 2008 to 30 June 2009, The Star newspaper is the most famous newspaper in Malaysia in term of readership. It has between 290,000 to 300,000 readers. Moreover, The Star newspaper is an English-language newspaper which is readable for all races, for instance Malays, Chinese, Indian and others, in Malaysia. Additionally, we need to buy new vans to implement our distribution network strategy. Each second hand van would cost us RM 80,000 each. We plan to buy 2 vans for each factory. We will hire driver to run our distribution network to distribute and collect back our keropok lekor. Year 1 In first year, we expect to sell 1,200 packs of Mini ball keropok lekor and raw keropok lekor each day. That means each factory has to produce 300 packs of Mini keropok lekor and raw keropok lekor respectively. Total quantity produce of mini and raw keropok lekor = 300 packs per day x 4 factories x 30 days per month x 12 months per year = 432,000 packs repectively. Sales Mini keropok lekor Raw keropok lekor Cash inflow in year 1 Unit selling price RM 1.50 RM 10.00 Quantity produce 432,000 432,000 Sales volume RM 648,000 RM 4,320,000 RM 4,968,000 The main ingredients of keropok lekor are ikan parang/kembong/selayang, sago flour, salt and water. The ingredient costs of mini and raw keropok lekor are RM 0.80 and RM 5.00 each while the packaging costs are RM 0.20 and RM 0.10 respectively. Packaging cost of mini keropok lekor is higher than raw keropok lekor because the packaging design will be more colourful and attractive. Also, we need labours to help us shape mini keropok lekor and fry it. Each labour cost is RM 800 per month. Each driver will have to travel 2 times per week to distribute and collect mini keropok lekor. Each trip will cost RM 150 including petrol cost. So, each driver costs us RM 150 x 2 times per week x 4 times per month x 12 months x 4 factories = RM 57,600. Costs Mini keropok lekor Raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 432,000= RM 432,000 (RM5+RM0.10) x 432,000 = RM 2,203,200 Labor 6 labours X RM 800 X 12 months x 4 factories = RM 230,400 Driver 2 drivers x RM 57,600 = RM 115,200 Cash outflow (RM 432,000 + RM 2,203,200 + RM 230,400 + RM 115,200=RM 2,980,800 Net operating cash flow in year 1 = RM 4,968,000 RM 2,980,800 = RM 1,987,200 Year 2 Year 2, we estimate that our production will increase 5% as demand increases. Since first years production is 864,000 units (432,000 units for mini and raw keropok lekor respectively), year 2 our productions will be 907,200 units (864,000 + 5%). That means production for each type is 453,600 units. Besides, as Mamee Double-Decker (M) Berhad generated about 30% of its sales from the export markets which cover more than 80 countries across all continents, we plan to expand market and export raw keropok lekor to other countries. Each pack of raw keropok lekor, we will charge RM 12 which slightly higher than RM 10 to cover any expenses incur in export activities. In this year, we will export 100,000 units to Australia, 60,000 units to Hong Kong and 36,000 units to Singapore. In other words, we will export 25000, 15000 and 9000 units to these 3 countries in every 3 months. Why do we export more products to Australia? As Australia is the largest and fastest growing export market which contributed 18% of the total export sales in financial year 2009, we decided to export more products to the country. Other than Western country, we also export to Asian country such as Hong Kong. It not only helps to expand our market, but also introduce keropok lekor such a traditional cuisine to both Western and Asian countries. Besides, Singapore is our neighbour country and knows our cultures more as well as it contributed 9% of total export, so we choose to export to Singapore rather than other countries. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 2 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 453,600 453,600 196,000 Sales volume RM 680,400 RM 4,536,000 RM 2,352,000 RM 7,568,400 Due to increase in production, we have to add in additional 2 labours, 1 driver, 1 cartridge system, 1 packaging machine and 1 frying machine in each factory. Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 453,600 = RM 453,600 (RM5+RM0.10) x 453,600 = RM 2,313,360 (RM7+RM0.10)x 196,000 = RM 1,391,600 Labor 8 labours X RM 800 X 12 months x 4 factories = RM 307,200 Driver 3 drivers x RM 57,600 = RM 172,800 Cartridge system RM 15,000 x 1 unit x 4 factories = RM 60,000 Packing machine RM 13,000 x 1 unit x 4 factories = RM 52,000 Frying machine RM 6,000 x 1 unit x 4 factories = RM 24,000 Cash outflow RM 453,600+ RM 2,313,360+ RM 1,391,600+ RM 307,200+ RM 172,800+ RM 60,000+ RM 52,000+ RM 24,000 =RM 4,774,560 Net operating cash flow in year 2 = RM 7,568,400 RM 4,774,560 = RM 2,793,840 Year 3 We estimate that our sales in this year keep increasing and probably reach maturity. Our expected production excluding export will increases from 907,200 to 950,400 units which increases around 5 % of year 2s production. In other words, production for mini and raw keropok lekor is 475,200 units respectively. Additionally, we expect export rate of keropok lekor will increase 4 %, which is from 196,000 to 204,000 units. In this year, we have to add in more technologically advance machine to cater the increase in production. We will purchase more innovative cartridge system, packing machine and frying machine to improve productivity. We also hire 2 more labours and 1 more driver to help us run our business smoother. The additional driver can help us widen our distribution network to other places. We expect that the cost of labour will become slightly higher which is from RM 800 to RM900. It is to increase their motivation to work and maybe due to inflation. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 3 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 475,200 475,200 204,000 Sales volume RM 712,800 RM 4,752,000 RM 2,448,000 RM 7,912,800 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 475,200 = RM 475,200 (RM5+RM0.10) x 475,200 = RM 2,423,520 (RM7+RM0.10)x 204,000 = RM 1,448,400 Labor 10 labours X RM 900 X 12 months x 4 factories = RM 432,000 Driver 4 drivers x RM 57,600 = RM 230,400 Cartridge system RM 20,000 x 1 unit x 4 factories = RM 80,000 Packing machine RM 20,000 x 1 unit x 4 factories = RM 80,000 Frying machine RM 10,000 x 1 unit x 4 factories = RM 40,000 Cash outflow RM 475,200+ RM 2,423,520+ RM 1,448,400+ RM 432,000+ RM 230,400+ RM 80,000+ RM 80,000+ RM 40,000 =RM 5,209,520 Net operating cash flow in year 3 = RM 7,912,800 RM 5,209,520 = RM 2,703,280 This year, although expected sales increases, net operating cash flow decreases. This is because we plan to do expansion by adding more technologically advance machines. This is logic as whenever a firm manages to cover up their initial investment, what they might do is to do expansion. Year 4 Out of expectation, probably the demand for our keropok lekor might go down. Perhaps there is new competitors exist in market. Who knows they envy of our high sales volume and might want to compete with us? With our 3 years brand recognition, perhaps our sales would not drop too badly. So, our expected production will be 920,000 units which are 3% less than previous year. Production of mini and raw keropok lekor will be 460,000 units respectively. As production decreases, we do not have to hire much driver for distribution network. We will cut down 1 driver to cut expense of RM 57,600. However, we will remain our existing labours. As we believe that, whenever there is an obstacle, we will find out a way to curb it and boost future sales as well as production. Thus, we do not want to loss any well- trained and loyal labour. Still, in order to handle any possible changes in future, we have a pessimistic view that the cost of ingredient will increase. We predict that the unit cost of mi ni keropok lekor will increase from RM0.80 to RM0.90 while raw keropok lekor will increase from RM5 to RM 5.50. On the other hand, our export rate will keep on increasing. We expect our production will be 210,000 units which is 3% higher than in year 3. Why do we forecast that the export rate will increase? Why not decrease? Because, even if foreign competitor wants to compete with us, they might need some times to figure out how to produce such a Malay local cuisine which is available in Malaysia only. This is our local special food, so of course there is some recipe that other countries do not know. Also, since there is a decrease in Malaysias sales and an increase of export rate, we do not have to add in any new machine. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 4 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 460,000 460,000 210,000 Sales volume RM 690,000 RM 4,600,000 RM 2,520,000 RM 7,810,000 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.90+RM0.20) x 460,000 = RM 506,000 (RM5.50+RM0.10) x 460,000 = RM 2,576,000 (RM7.50+RM0.10)x 210,000 = RM 1,596,000 Labor 10 labours X RM 900 X 12 months x 4 factories = RM 432,000 Driver 3 drivers x RM 57,600 = RM 172,800 Cash outflow RM 506,000 + RM 2,576,000 + RM 1,596,000 + RM 432,000 + RM 172,800 = RM 5,282,800 Net operating cash flow in year 4 = RM 7,810,000 RM 5,282,800 = RM 2,527,200 Year 5 Assume that there is a drop in sales, of course we will take some actions to increase the sales back. In this year, we plan to open kiosk in hypermarket. Together there will be one kiosk in Melaka, Kuala Lumpur, Penang and Johor Bahru respectively. Rental of each kiosk is expected to be RM 800. We will hire 2 workers to help us operate the kiosk. Since we sell freshly cooked keropok lekor on the spot, we will need to purchase one frying machine for each kiosk. We also need some budgets for setup cost. With the above strategy, we believe that we able to boost our sales for at least 2%. Our expected production will be 940,000 units which is 470,000 units for each type of keropok lekor. Furthermore, we predict that our export rate of keropok lekor will grow at a decreasing rate which is 1% only. Our expected export rate will be 212,000 units. We are going to hire 2 more labours to help us to run our business to avoid supply shortage and to employ any future strategy. We need 1 more driver to widen our distribution network, and send raw keropok lekor to our kiosk to ensure there is no shortage problem. No additional machine is required as we already added in technologically advance machines in previous year which able to cater higher production. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 5 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 470,000 470,000 212,000 Sales volume RM 705,000 RM 4,700,000 RM 2,544,000 RM 7,949,000 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.90+RM0.20) x 470,000 = RM 517,000 (RM5.50+RM0.10) x 470,000 = RM 2,632,000 (RM7.50+RM0.10)x 212,000 = RM 1,611,200 Labor 12 labours X RM 900 X 12 months x 4 factories = RM 518,400 Driver 4 drivers x RM 57,600 = RM 230,400 4 Kiosk Expenses Calculations Total Rental RM 800 x 4 kiosks x 12months RM 38,400 Workers RM 800 x 2workers x 4 kiosks x 12 months RM 76,800 Frying machine RM 3000 x 4 kiosks RM 12,000 Setup RM 1,500 x 4 kioks RM 6,000 Total expenses for kiosks RM 133,200 Cash outflow in year 5 RM 517,000 + RM 2,632,000 + RM 1,611,200 + RM 518,400 + RM 230,400 + RM 133,200 = RM 5,642,200 Net Operating cash flow in year 5 = RM 7,949,000 RM 5,642,200 = RM 2,306,800 Although expected sales increases, net operating cash flow slightly decreases, it is due to the investment in kiosks. Yet, we believe that next years sales and net operating cash flow will increase simultaneously. RM 1,987,200 RM 2,793,840 RM 2,703,280 RM 2,527,200 RM 2,306,800 o 1 2 3 4 5 year RM 1,140,000 The time line above depicts the conventional cash flow of our project. There is only one cash outflow for initial investment in year 0. From year 2 to 5, there is positive net operating cash flow. The net cash flow rises from year 1 to 2 because we export raw keropok lekor to other countries and increase revenues. In year 3, the sales keep on increasing but net cash flows drop as we do expansion by purchasing additional machines for technology advancement. During year 4, we predict that there will be new competitors exist to compete with us. Our sales drop slightly but net cash flow increases, because we try to cut cost and do not need to add in new capital. The next year, we employ a new strategy which is to open kiosk in hypermarket to sell freshly fried keropok lekor. We predict that our sales will increase slightly. But why net cash flow descend? Because we need some costs on operating the kioks. In short, our net cash flow thoroughout the year is up and down, but we manage to ke ep it at positive level. From other point of view, there will be up and down, because when any unfavourable things incur, we try to solve it and up the net cash flow again. Cost of Capital The cost of capital acts as a link between Mamee Double-Decker (M) Berhad s long term investment decisions (keropok lekor project) and the wealth of their owners as determined by investors in the marketplace. It is the magic number that is used to decide whether a proposed investment will increase or decrease the firms stock price. The cost of capital is the rate of return that Mamee Double-Decker (M) Berhad must earn on the keropok lekor project in which it invests to maintain the market value of its stock. In this project, we will use Mamee Double-Decker (M) Berhads retained earnings to cover our new project. Cost of retained earnings is a cost of internally generated funds. It is an imputed or opportunity cost or the dividends given up by the common stockholders. It is the rate that investors can earn elsewhere on investments of comparable risk. Why we choose to use cost of retained earnings rather than issuing new shares or bonds? The main reason is that we notice Mamee Double-Decker (M) Berhad is proposing share buy-back. According to research, they plan to buy back the shares by using their retained earnings. So, why do we still want to use its retained earnings to support our new project? This is because we cannot issue additional shares or bonds to raise capital. Mamee Double-Decker (M) Berhad proposed share buy-back is to reduce number of shares outstanding and increase their share price. So, we do not want to do the opposite way. Moreover, Mamee Double-Decker (M) Berhad is very strong. It holds RM 43,457,000 cash, deposit and bank balances without borrowing any long term debt. It finances itself with cash only. That is why we do not want to raise capital by issuing bond which is a type of long term debt. Although tax is deductible when we issue bonds/debts/loans, we do not want to break the rules and rise their financ ial risk. They do not finance themselves with any debt, perhaps they want to reduce their risk for no need to pay out coupon payment and principal to their debtors. Besides, we choose to raise capital by using retained earnings because our initial investment only takes 9% of their overall retaining earnings. Their retained earnings in financial year 2009 are RM 83,977,000 while our initial investment is RM 1,140,000. Our payback period shows that we could cover it up within 1 year. Yet, without being over optimistic, there is always something unfavourable happen, so we predict that we could cover up the initial investment within 2 years. Cost of retained earnings= D1 / P0 + g The dividend per share from year 2000 to 2009 is shown below: Year Dividend per share Year Dividend per share 2000 5.5 cents 2005 14 cents 2001 5.5 cents 2006 20 cents 2002 5.5 cents 2007 25 cents 2003 6.0 cents 2008 5 cents 2004 10 cents 2009 7 cents Input Function -5.5 PV 7.0 FV 9 N Growth of dividends = 2.71% (by using financial calculator) According to Bloomberg Businessweek  [2]  , expected dividend in 2010 is RM 0.10 while share price of Mamee Double-Decker (M) Berhad is RM 3.70. Cost of retained earnings = (RM 0.10 / RM 3.70) + 2.71% = 5.41 % In short, our cost of raising capital by using Mamee Double-Decker (M) Berhads retained earnings is 5.41%. The cost of capital will be applied when calculating NPV of the company. Payback Period Payback period can be defined as the amount of time required for a firm to recover its initial investment in a project, as calculated from cash flow. Payback period which also calculated as: Payback period = RM 1,140,000 / RM 1,987,000 = 0.57 years Basically, payback period is used by small firms to evaluate most projects or small projects in larger firms. The computation is simple and easy to apply. By measuring how quickly the firms get to recover from its initial investment, payback period gives implicit consideration to the timing of cash flows. Many firms use payback period as a decision criterion to other decision as it can be viewed as a measure of risk exposure. The longer the firm must wait to recover its invested fund, the greater the possibility of a calamity. So, the shorter the payback period, the lower the firms exposure to such risk. Payback period cannot be specified in light of wealth maximization goal because it is not based on discounting cash flows to determine whether they add to the firms value. Payback period is viewed as an unsophisticated capital budgeting technique because it does not explicitly consider the time value of money. The calculation above shows that payback period for our new project is one year. Why is it so short? It is because our cash inflow in year 1 which is RM 1,987,200 is higher than the initial investment which is RM1,140,000. So, we get to cover back our initial investment and have an extra of RM 847,200 of revenue in year one. We should be glad that we able to pay back the initial investment within one year but please do not forget that it does ignore the time value of money. In finance, we always mention time value of money. But, do we really know what does it mean? Well,

Audience analysis Essay

1. Identify several controversial issues debated in your workplace, community or on campus. -The issue of the legitimacy of homosexual marriage is certainly on people’s minds.   It relates to questions of personal liberty and civic requirements imposed by the state, the right to choose, as well as fundamental issues related to marriage as an institution. -Universal health insurance is talked about and people are pretty strong divided about whether it would work and even be effective. -Whether we’re in a depression is argued pretty strongly, a lot of people don’t think that this is a problem because they talk about cycles and just about being on the wrong point on the cycle.   Other people are increasingly worried and predict that the situation will get much worse and that it is a depression but we only act like it’s not a depression due partially to increased credit availability. 2.Identify a policy or practice you would like to see changed at your workplace, community or on campus. -The equal employment act is kind of an issue because it’s successfully manipulated by a few people with access to good lawyers but is detrimental to people just entering the work force because the act makes it harder to fire someone.   Also, there’s possibly an increase of bias because employers will selectively fire people who would not sue and often times they deserve to sue more than people who do sue.   It’s a great abstract idea but it’s very variable and at times promotes both inefficient hiring and firing practices. 3.Select one issue, policy or practice as the topic for your persuasive speech. Should social security be privatized?(Yes) 4.Describe the rhetorical situation for your public speech. What features of the speech setting are important to consider in preparing your speech? The rhetorical situation is that I’d have to be convincing with sharp arguments that are crisply delivered.   As it’s a public speech the language would have to be very conventional and not have regionalism driven in too much in case it would be too distracting for various members of the audience.   Engagement is crucial, balancing myself with the surroundings is helpful.  Ã‚   It’s usually extremely useful to be very aware of where the speech will be delivered because extreme clashes or even minor clashes are disruptive and distracting. If my speech setting is a classroom the language could be more informal and include more jokes.   If it’s in a space where movement is very free and people could walk out anytime it would have to be much more planned out and well-executed.   Visual engagements are often times critical and knowing about the audio-visual equipment is extremely helpful so that preparations can be made to have everything run as smoothly as possible. 5.Identify your audience and discuss the demographic factors that may influence how you address your topic. My audience is my peers.   They are just entering the work force or have entered it on a more informal basis.   Most of my peers have faced a lot of frustrations related to jobs and their extreme inaccessibility.   During tough economic times young adults are usually the hardest hit because they have the least security and are given far fewer social services than the elderly. 6.Make a list of the questions you would like to ask members of your audience. 1. Would your grandparents fund a public school or would they move someplace where they wouldn’t have to? 2. If you grew up in a family-oriented neighborhood where schools really mattered did you come into contact with elderly volunteers who seemed to care about you? 3. How would you feel if you found out that social security operates exactly like a pyramid scheme and that most people under the age of 40 do not expect to receive anything from social security? 4. Would you voluntarily pay for other people’s retirements if you had a choice? 5. Have you noticed that your social security tax on your paycheck is often higher than your monthly cell-phone bill every month? 7.Why is it important to conduct an audience analysis? It’s essential for being prepared enough to give useful information and what’s useful depends on what they’re concerned about.   What truly interacts with their life and what really does have a formative impact on the choices they would make and the motivation they would have towards a lot of important life-steps. If I don’t do an audience analysis I could also risk alienating the audience if I talk about something they’re completely unfamiliar with or if I talk about something that is extremely disturbing or boring for my audience.   For example, if I talked about social security privatization to an older audience about to benefit or already benefiting I would not mention a lot of things that I would mention to people in my peer group.   An offended audience is probably one of the worst-case scenarios that could result and it’s a bad experience for both parties involved. To think about what the audience would have to deal with on a daily basis, what relates to issues that impact them in a significant way, and last of all, what would help them listen to what I have to say.   The audience never pays attention in an automatic way and a lot of competency needs to be earned, speeches are critical because they’re a great job-skill to have and also necessitate that more thought is given to how I present myself and what even persuades me.   If I choose a topic that’s unappealing to me it will most likely be the case that it will be infectious. If I properly try to analyze my audience at least I’d be better cued towards sensitivities and preferences.   Both are extremely important to be aware of as one relates to things I could say that could result in insult and the other is important because to be a truly persuasive speaker there’s a lot of interaction.   The audience also enjoys interaction and sitting still is often hard to many people, particularly when a speech is too irrelevant.   Audience awareness would in most situations allow for a speaker to feel prepared and to also have prompted a motivation to prepare.

The Success Of Early Invention Programs - 1627 Words

INTRODUCTION Breast cancer is the most common cancer toward the female gender within Australia today (AIHW 2016. This essay will analyse the success of early invention programs in relation to breast cancer, and will advocate strategies to help strengthen community actions and develop personal skills to improve the health outcomes for community members, especially those at greater risk. Early invention programs for breast cancer focus on Mammograms, pap tests, and clinical breast examinations, in order to catch the sickness before severity takes place. These intervention programs are clearly affective in community, as more than 5 in 10 women (54%) aged 50-69 years took part in the Monogramming program in the last two years through Breast Screen Australia (breastScreen Australia 2016). Barriers that may interfere with such programs and their attendance rates include health literacy, cost, advertisement and knowledge/understanding. The term breast cancer represents the process in which abnormal cells in the breast(s) grow uncontrollably. (Cancer Australia 2016) The most common risk factors in relation to breast cancer consist of; being a woman, your family history, age, genetics, personal medical history, radiation, breast changes, ethnicity, weight and pregnancy history. In the year 2015, 15,740 new cases of breast cancer were diagnosed, and 3065 deaths occurred (Breast Screen Australia 2016). The breast cancer incidence rates increased from 5,368 in 1982, to 14,568 inShow MoreRelatedEntrepreneurship : Business And Its Expenses1727 Words   |  7 Pageslimited liability, a greater number of people were encouraged to become entrepreneurs. Thus, the corporation was a great invention from the Renaissance period, but it all started with entrepreneurs, much as they still do today. 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