Made in India Indian branding Essays - Brand Management

Nation Branding ? Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country?s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. About IBEF ? India Brand Equity Foundation IBEF is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF?s core focus is to promote the ?Made in India? brand and to increase awareness of Indian products in overseas market. IBEF works along with various knowledge partners to communicate the message about Indian Business Stories through the form of CDs, posters, magazines, newsletters and reports. The article focuses on the perception of the brand ?India? across the world and the driving forces that makes the ?Made in India? brand to be the fastest growing brand in various verticals like technology, IT, Automobile, Medicine, Telecom, Banking & Financial services, Manufacturing, Retail, Infrastructure and Educational sectors. The brand India is linked to the various components of a typical brand attributes. Brand Personality The brand India has different facets of eminent personalities who have captured the hearts of global audience. Those include personalities like Mahatma Ghandhi Ji, APJ Abdul Kalam, Ar Rahman, Sachin Tendulkar, Ratan Tata, Shiv Nadar (HCL), Narayana Murthy ( Infosys ) etc who have contributed a lot in taking the Brand India to its acme. Brand Name The name India has also been referred to as Bharath or Bharatam. In his book India Ethos and Values, Indian Professor Ajith Shankar has quoted various scriptures and described the etymology of the word ?Bharath? as follows Bha refers to Bhagvan ( God ) and Ratha refers to ?Love? ? Bhartheeyas are people who love God! Bharat refers to the geographical territory of the public of India Region ruled by Bharata was refered as Bharatavarsa Bharath vibrates with hues of every nature Slogan The country India is often referred to feminine attributes of God. The tagline ?Incredible India? by the Indian Tourism depicts the scenic and serenity of India with invaluable natural assets and monuments, sculptures depicting brilliant architectures of the century. Brand Performance ? Brand India has better credibility compared to many other brands in the world. Indian brands like Tata, Mahindra, Maruti, Hero Moto corp, TVS, Haldirams, Hero cycles, Shakthi Masala, IPL, Tata Nano, Haldirams etc have very global presence. Bollywood movies have penetrated the global market to an extent that they act as a tough competition to Hollywood movies. Brand Promise There are many examples to prove the promise that India has delivered across the world in terms of health, Information and Technology, Automobile, Textiles, medical etc. Indian medical field ranks the fourth place in the world, in telecommunication India ranks second. The products like mobile phones, machinery components which were imported once are being exported with ?Made in India? Brand. India is the hottest selling market for all global companies. ?Chennai? is claimed to be the Detroit of Asia with various automobile companies invading Indian market and trying to setup their manufacturing base. Brand Culture A country like India is rich with its rich cultural heritage and religious values like religion, Yoga, Ayurveda, Marriage systems and ceremonies etc. Brand Essence The brand essence means the soul of the brand. The soul of India is its rich cultural heritage and values which are still unshaken or affected by western influence. India follows ?Unity in Diversity? with more than 100 languages and 400+ dialects, 28 states and 7 union territories. The concept of ?Saving? nature has helped Indian economic system to sustain its glory amidst global recession, where even the so called ?Super Powers? have felt the pain of economic slowdown. In spite of many invaders starting from Aryans, Persians, Muslim invaders, Danish, Dutch, French, Portuguese and finally The English have tried to plunder the wealth of our Nation, it?s natural wealth and beauty still remains the same and proves to be a ?Amudhasurabhi?.

Free Essays on Advertising To Todays Customer

Advertising to Today’s Consumer There is no dispute over the power of advertising to inform consumers of the various available products. In today's economy effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained many different techniques. One technique is sex or sexual innuendos. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Sexual appeal is one of the strongest psychological appeals used in advertising. The first question that pops into the head is â€Å"Why?†, and the answer is simple, â€Å"because it works.† Sexual desire is instinctive and when an individual’s ideal mate is perceived with a product, it is obvious that the individual will be intrigued with the accompanying product. It is possible to find a connection between sex and a product for almost all products advertised. Often, if a connection can not be found, one will be invented. However, th is connection is much easier to be created with a much higher success rate for men because the basic element needed to create sexual desire for a man is simply a woman’s sexy body. As long as a women is young and healthy, she can be desirable. Unfortunately in advertising, it is quite simple to get a man’s attention. Use a woman’s body and associate the possibilities of getting that type woman if he has the product. In advertising for women, it is a much more difficult process to get her attention wi... Free Essays on Advertising To Today's Customer Free Essays on Advertising To Today's Customer Advertising to Today’s Consumer There is no dispute over the power of advertising to inform consumers of the various available products. In today's economy effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained many different techniques. One technique is sex or sexual innuendos. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Sexual appeal is one of the strongest psychological appeals used in advertising. The first question that pops into the head is â€Å"Why?†, and the answer is simple, â€Å"because it works.† Sexual desire is instinctive and when an individual’s ideal mate is perceived with a product, it is obvious that the individual will be intrigued with the accompanying product. It is possible to find a connection between sex and a product for almost all products advertised. Often, if a connection can not be found, one will be invented. However, t his connection is much easier to be created with a much higher success rate for men because the basic element needed to create sexual desire for a man is simply a woman’s sexy body. As long as a women is young and healthy, she can be desirable. Unfortunately in advertising, it is quite simple to get a man’s attention. Use a woman’s body and associate the possibilities of getting that type woman if he has the product. In advertising for women, it is a much more difficult process to get her attention wi...

Analysis of the Origin of the Illuminati during the 18th Century in Germany

Analysis of the Origin of the Illuminati during the 18th Century in Germany Illuminati, the term or word would be, â€Å"Enlightened ones†. Illuminati are a rationalistic society all over the world led by their ruler Lucifer (Satan). The Illuminati was discovered in Germany in 1776 by Professor Adam Weishaupt, who was born on February 6, 1748. Professor Weishaupt got into the Illumination when he was initiated at the Masonic lodge in 1777. The words that have made him the founder of the Illuminati on May 1, 1776 were, â€Å"I did not bring deism into Barvaria more than into Rome. I found it here, in great vigour, more abounding than in any of the neighboring protestant states. I am very proud to be the world founder of the Illuminati† (â€Å"Adam Weishaupt† 6-7). Then on November 18, 1830 the world founder of the Illuminati, Professor Adam Weishaupt died. There are certain things in the world that is either bloodlines or contacted families of the Illuminati, and people don’t even realize that this is affecting the world. The Illuminati are affecting America very badly day by day by having bloodlines and families in the United States. But one family of the Illuminati is quite a surprising one. Disney is a part/family of the Illuminati. Now the reason why this is affecting America or even before this in the 1800’s and before, it has been affecting people because there was this wealthy family called the Rockefeller’s. But Disney is â€Å"one of the best deceptions of the Illuminati† (â€Å"Fritz Springmeiers† 1). Also Disney in the movies that they make for example, Lion King, the Little Mermaid, Aladdin. There are subliminal messages in all the movies; for example, in the movie, The Little Mermaid Disney has decided to put inappropriate messages to represent themselves as bloodline or contacted family of the Illuminati. Like when the Arial is getting married, the priest has a very disturbing erection if you play close attention. Then in The Lion King when Simba is on the ro ck at night staring in the sky full of stars. Now in that point if you connect the stars â€Å"Sex† is spelled in the air. I think this is horrible because they say Disney is the â€Å"happiest place on earth† but when it’s really the one of the most demonic places on earth and most perverted. So when the Illuminati were formed as a team they knew they needed something to represent them to show the world secretly that they’re out there. My research shows that this family is famous for architecture and arts. This contacted family with the Illuminati is called the Merovingians. Now these people were the founders of the first â€Å"Germanic Frankish dynasty† (â€Å"Merovingian art and architecture† 1). And basically what the Merovingians did was just fine works of art all around Europe. Also they did work on churches as well as towers. The art work were is mostly found at, Auxerre, Jouarre, Lyons, and Poitiers. Also another fancy thing they did was sculptures of animals like lambs and birds. But what it all comes down to is the Illuminati. How? Because all the sculptures were in rows and within geometric patterns, were tirelessly repeated on sarcophagi. Also these are the manuscripts that are illumination on the animals in the sculptures. The thing that makes the Merovinignas a part of the Illuminati is, they were one of 8 bloodlines of the illuminati bloodlines. Also they were called the â€Å"Holy Grail†. The Merovingians were a very high degree Freemasons, so that is there contact with the Illuminati. The Illuminati is a very dangerous group in the world. As we speak, they all believe that Lucifer is their one and only savior. And so then Lucifer’s satanic goal is to â€Å"destroy all governments and religions and just basically bring the world under his power in control† (â€Å"Joe Lanier† 8) affecting the world the music industry has to do a lot with this because today, children are listening to this satanic music and the artists of the music do not even care because the only reason they are in this satanic group is for the money, the fame, the spotlight, the shine. But what Lucifer calls this takeover is the, â€Å"New World Order†. But the only reason for this massive takeover to just be controlled by his power and his power only. So basically the antichrist just wants to be the ultimate leader. Then back into the satanic symbols on the back of the one dollar bill, there is a triangle on the left said and it has a satanic eye on the very top-BUT al so around the satanic pyramid there is lettering around them saying, â€Å"Annuit Ceoptus Novus Ordo Seclorum† which by going to back to the word of, â€Å"New World Order well is the exact term. Some of the founders of the Illuminati were, of course, Adam Wieshaupt, Baron von Knigge, Prince Karl of Hesse, Count Mirabaeau, Duke of Orleans, and Georges Danton. Now all these men had something to do with the Illuminati, what they all had in common was that they were in on a plan to, â€Å"Purest the form of Christianity† ( â€Å"Mcllhany† 7) . And the reason for that is to have everybody min world all the mankind to be all in one family. As explained above, there, are some very influential families that are trying to take over the world, and put it under Lucifer’s command. So, what if the Illuminati do succeed? What will happen if they fail? The Illuminati will not succeed because Lucifer first of all, he has to go through god and god is very powerful and Lucifer thinks that he will defeat him but of course we all believe that the world will end-but not in Lucifer’s command. Also the Illuminati probably will have its chance to takeover but they wont do it there way. Heres another problem what if they take over the world because of their music industry because right now the music that is being played is based on the Illuminati, not all of it but just some of it. Were just going to have to see what happens.

Strategic Management of International Enterprises ( Adidas ) Essay

Strategic Management of International Enterprises ( Adidas ) - Essay Example Moreover, establishing strong brand image and a sustainable business position in the global business environment is also a common and widely practiced motivational factor for the multinationals, which can frequently be observed in the recent pace of globalisation2. In keeping with the unconventional trend of internationalisation of the multinationals, the primary aim of this report is to critically analyse the strategic directions and practices of Adidas Group, a German based footwear manufacturing giant in the present global business environment. In order to critically assess the strategic direction of the company, the report would focus on examining the international operations of Adidas that led the company to sustain its dominant position in the global footwear manufacturing and marketing industry. Moreover, the report also critically evaluates issues surrounding its future strategic endeavours. In this context, the report focuses on identifying potential issues driven by the current business trends and develops effective measures that can enable Adidas to uphold its competitive position in the global footwear business industry. Founded in the year 1920, the Adidas Group (Adidas) is a highly valued and a renowned brand operating in the industrial periphery of manufacturing footwear and sports apparels for both men and women. The company is highly envisioned with the aim of being as the dominant marketer in providing best portfolio of sports brands to the customers across the different global markets3. The corporate strategy of Adidas significantly incorporates a wide range of strategic measures that ensures to build its strong and sustainable position in the competitive sports goods business industry. In relation to the current business performance of the company, the corporate strategies can be observed to play a crucial role for Adidas to build its strong brand position in the present

Definition of Public Relations Essay Example | Topics and Well Written Essays - 750 words

Definition of Public Relations - Essay Example However, in developing of an appropriate ‘public relation’ schedule, it is always important to picture how it will appeal to different people. This definition was provided by a female Military officer aged 33 years. A Community Health Officer defines public relations as the ability to foster and maintain mutually beneficial relationships between the community and county government. In the explanation, the officer attributes that public relation is very similar to ‘community relations.’ The health officer is male aged 45 years. A permanent secretary in the Ministry of Labor and Public Works attributes the fact that Public Relations is a management function, which aims at establishing and sustaining a self sufficient inter-link between the Ministry and the public on whom its success or failure depends. The permanent secretary is male aged 51 years. A female student aged 20 years, taking Bachelor of Arts (English & Journalism) defines Public Relations as an art of communication which can be between a firm, State, or an individual and the most suitable audience. A Marketing male student aged 22 defines public relations as the ability of an organization to communicate its activities, products, and services to customers in the right manner prescribed to them, right time, and in the right place. Public relations is purely a management function that aims at establishing and maintaining ‘mutual lines of communication, understanding, acceptance, and co-operation’ (Fawkes, quoted in Wilcox et al. 2003: 7) between a firm, government, or an individual and the general public. Because organizations are always concerned with maintaining a good public image, they assess public opinions, which can be relevant in solving problems, help in accepting and adapting to changes, identifying any warning elements to help anticipate trends, and promote ethical behavior. Newsom et al. (2012)

The Siege by Helen Dunmore - Chapter 17 Essay Example for Free

The Siege by Helen Dunmore Chapter 17 Essay The chapter begins with Anna sharing how she feels about winter and the snow. Anna has always loved the first snowfall of winter. She knows as soon as dawn comes that it’ll be today. The sky remains dark, with a yellow tinge to the clouds. The light has a sharp, raw edge. Everything is waiting, silent and expectant. Snow will come. She thinks the snow will wipe away all mistakes. Light will stream upwards from the immaculate white of the ground. When the first snow falls, Anna always goes to the Summer Garden. There, the noise of the city is muffled, and the park is eerily luminous. Small, naked ­looking sparrows hop from twig to twig, dislodging a powder of snow. The trees are lit up like candelabra by the whiteness they hold in their arms. Underfoot, she hears for the first time the squeak of snow packing into the treads of her boots. She bends down, scoops up a handful of the new snow, throws it up into the air and watches it scatter into powdery fragments as it falls for the second time. And although she’s cold and she ought to get home, she always stays much longer than she means to, because she knows that this feeling won’t come again for another year. The snow will continue to fall, thaw, freeze, turn grey with use, be covered again and again by fresh blizzards. But nothing again will have the freshness, exhilaration and loneliness of the first snowfall. She’s the one thing still warm and alive in a world which is going to sleep. She looks up, into the snow which spirals down the steep funnels of the sky, whirls into her face, lands on her eyelashes and melts into tears. And then she goes back to the apartment, along streets where trams are already thrashing the new, soft snow into slush. Children skid around street ­corners, yelling, their faces blazing crimson. Soon it’ll be time for skis and sledges. And tomorrow, when she wakes, the snow will be thick and crusted with ice. The sun will be out, and all the shadows will be blue. This is how she has welcomed the snow every year of her life. But this year she will not welcome it in that way. The first snow falls on the fourteenth of October, drifting down through the sky and settling on the ruins of shelled houses, on to tank ­traps, machine ­gun nests and heaps of rubble. The snow is silent, but ominous. No one knows, this year, whether it will be an enemy or a friend. The Russian winter defeated Napoleon, people say to one another. Perhaps it will defeat Hitler, too. A ring of siege grips the city. Nothing comes in, nothing goes out. And in the suburbs, within sight, the Germans have dug themselves in. There they stay, hunkered down for winter in deep trenches, behind defended firing ­positions. The Germans have always been good at digging trenches, say older Leningraders who fought in the last war. Luxury trenches, they have, with carpets and chairs and pictures hanging on the walls. There they squat in the outskirts of Leningrad, like wolves at the mouth of a cave. They pour shells on to the city, but they do not advance any farther. This is blockade. swinging their arms. They write letters to their families, saying that they’ll be home soon, when they have won the war. Behind them, unbroken supply lines stretch all the way back to Berlin. The Germans are altering their rolling ­stock to fit Russian railway lines. They have got the harvests of Estonia, Latvia and Lithuania on hand, and they can wait as long as they have to. An iron ring squeezes around the besieged city, slowly throttling it. Marina and Anna talk about Marina’s roles, and how she played so many roles, one including Cordelia in For My Cordelia. ‘Oh Anna, I played so many roles. I kept it for the stone, not for the inscription. Besides, I never identified with the character. I am much too aggressive. I would have taken Lear by the shoulders and shaken some sense into him. That kind of vanity amounts to madness, don’t you think? All of us are to grovel on the floor declaring our love for our great leader. But of course, you have to find a way into every part.’ Q: How much money do they have left? A: Five Hundred. Q: What is one role that Marina potrayed? A: Cordelia in For My Cordelia

Catastrophes in William Shakespeares Romeo and Juliet :: Romeo and Juliet Essays

Catastrophes in Romeo and Juliet      Ã‚  Ã‚  Ã‚  Ã‚   Many characters in William Shakespeare's Romeo and Juliet invite the catastrophes they experience.   These characters are Mercutio, Romeo, and Friar Laurence.   Mercutio because he never thinks before he acts.   He has a very big mouth and will say anything to create a joke.   Romeo because of this fight with Tybalt.   If this fight never occurred then the outcome of the story could have been better for Romeo and Juliet.   Maybe there families could have set aside their differences for there children and live the rest of there lives in harmony.   Friar Lawrence because I do not think he thought about the plan to unite Romeo and Juliet long enough.   He should have gotten a reliable messenger to inform Romeo of the situation.      Ã‚  Ã‚  Ã‚  Ã‚   Romeo's friend Mercutio was a very witty energetic man.   If he held his tongue and thought about what he said before acting on them he would not have gotten into so many fights.   His jokes were probably taken lightly be his friends Romeo and Benvolio because they were accustomed to hearing Mercutio's voice constantly.   Mercutio should not have tried to tease Tybalt because of the rivalry between Tybalt's family and Romeo's family.      Ã‚  Ã‚  Ã‚  Ã‚   While avenging Mercutio, Romeo should have thought about the consequences of slaying Tybalt.   On one hand he filled the urge to kill the man who had killed his friend. On the other hand he killed his wife's cousin.   How can one justify killing a member of their wife's family?   Another consequence he should have taken into consideration was the punishment he was going to receive from Price Escalus.   In act one scene one Prince Escalus already warned everyone in Verona that if anyone was caught fighting again the would pay for it with there lives.   If Romeo had not gotten into the duel with Tybalt Romeo would not have been banished from Verona.   When Prince Escalus exiled Romeo, that was the point in the play which was the biggest catastrophe.   This is because once Romeo was exiled he could not see Juliet ever again and Juliet could never see Romeo again.   Friar Lawrence would have never had to devise a plan to put Juliet into

Ethical Issues in Human Cloning Essay

In the modern society, cloning has been described as the man-made, genetic duplicate of another living form (United Nation Educational, Scientific and Cultural Organization [UNESCO], 2005). Cloning of mammals has been a far-fetched idea to some scientists for a very long time. However, in 1997, Dr. Ian Wilmut, along with his team, successfully cloned a lamb from a mature ewe (Kass & Wilson, 1998). This announcement has caused a lot of positive and negative responses from medical and non-medical communities. Protests from religious groups, bioethicists, humanitarians, and the general public led former President Clinton, the United States president of that time, to form the National Bioethics Advisory Commission (NBAC) (Campbell, 1997). This committee then published a report and concluded that human cloning was morally unacceptable. It was then that government funds have been forbidden to be provided for human cloning research, making it illegal (Kass & Wilson, 1998). Critics of human cloning dispute that human cloning provides a number of medical risks that may harm the clone and the progenitor (Huang, 2001). Ninety percent of failure rate and high mortality rates in animal cloning have been reported. Dolly, the first lamb clone, was euthanized for developing old-age diseases despite her young age (Kass & Wilson, 1998). To create one successful clone, a huge number of unsuccessful embryos also have to be sacrificed. This concept has resulted in outrage among the critics of cloning for killing innocent clones for the benefit of one (Kuppuswamy, Macer, Serbulea, & Tobin, 2007). Apart from the medical risks of cloning, human reproductive cloning may also weaken the concept of kin and human reproduction (Kass & Wilson, 1998). A successfully cloned child would also have to face psychological problems such as personal identity and individuality. Designer babies and human enhancements will also be provided by reproductive cloning. Babies with perfect features and desirable characteristics will be available to high class societies because of the high-priced value of making them. Low class societies, on the other hand, will not be able to afford these babies, thereby creating a new form of discrimination that would further increase the gap between the rich and poor (Piercy, 1999). With human enhancements available, diseased and disabled people could be categorized as the â€Å"undesirables. † This implies that the lives of such persons are not worth living (Quick, n. d. ). In the society today, life is promoted and extended as much as possible. Discrimination is frowned upon and despised by all. Such ethical issues and many more are still being argued because of human reproductive cloning. Until these ethical issues are resolved, human cloning will still be morally unacceptable in the society. References Campbell, C. (1997). Cloning human beings: Religious perspective on human cloning. Retrieved from http://bioethics. georgetown. edu/nbac/pubs/cloning2/cc4. pdf. Huang, N. (2001). The ethics of human genetic cloning. MURJ, 4, 69–75. Retrieved from http://web. mit. edu/murj/www/v04/v04-Features/v04-f6. pdf. Kass, L. , & Wilson, J. (1998). The ethics of human cloning. Washington, CD: AEI Press. Kuppuswamy, C. , Macer, D. , Serbulea, M. , & Tobin, B. (2007). Is human reproductive cloning inevitable: Future options for UN governance. Yokohama, Japan: United Nations University – Institute of Advanced Studies. Retrieved from http://www. ias. unu. edu/resource_centre/Cloning_9. 20B. pdf. Piercy, E. (1999, December). Human cloning scientific, ethical and regulatory considerations relevant to cloning of human beings. Retrieved from http://www. aph. gov. au/house/committee/laca/humancloning/sub240. pdf. Quick, S. (n. d. ). Stem cell research and cloning—Science and ethics (Rev. ed). Retrieved May 27, 2010, from www. ethicalhealthcare. org/articles/quick_scr_cloning_ethics. pdf.

Personality Theorists Bandura and Maslow

Personality is a fascinating subject to study, because every person has a personality that is unique and complex. Personality theorists spend their time studying the reasons why people act the way they do. Are their innate processes that ensure a person will react to a situation differently if he is hungry? How will two different people behave if they both witness the same automobile crash?How behavior is affected and determined has been studied for years, and there are many different theories. Two theorists who have contributed significantly to this field of study are Bandura and Maslow.Bandura, like all behaviorists, was primarily interested in the stimulus-response branch of psychology. Having studied Skinner’s approach to Behaviorism, Bandura did agree that external forces contributed to behaviors. He believed environmental situations and reinforcers lead to certain behaviors. But Bandura also set out to answer some problems he found with Skinner’s theory. As Wagner (2009) states, even in his earliest work, Bandura argued that believing behavior could only be caused by a stimulus-response cycle was too simplistic.His studies led him to believe that behavior was not only a reaction to environmental stimuli as Skinner had proposed, but could also be learned from watching a model perform the behavior that could be copied. He also believed that learning could be cognitive. One of the most significant observations Bandura made during his studies was that while the environment did cause behaviors, behaviors could also create an environment. This phenomenon he called reciprocal determinism: The world and a person’s behavior cause each other.Bandura also believed that self-efficacy contributed to behavior. A person’s internal need to attain goals could cause them to behave in a way that ensured them success. Due to his research, Bandura argued that external and internal factors affected behavior. People can choose to act a certain way, o r the environment can cause them to act a certain way. Another theorist who made significant contributions to personality and behavior theory was Maslow. His most significant theory was his idea of a hierarchy of human needs.At the most basic level, humans have intrinsic needs, such as food and shelter, and the feeling of safety. Internal factors such as being hungry and the ability to breathe properly contribute to outward behaviors. Lemer (2000) summarized Maslow’s ideas into a practical application, by stating that, with children, adults should address the higher level needs for safety, security and knowledge only after the most primitive biological needs are met. Clearly, internal needs factor into behavior.As a people move up the hierarchy however, external factors begin to play a much larger role in behavior choice. Concepts such as morality, respect, and self-esteem are influenced by external factors such as societal demands and personal interactions. Maslow, like Band ura, believed that both internal and external factors contributed to behaviors. People behave certain ways at certain times due to a myriad of factors. Both of these theorists make powerful cases for the idea that behavior is both intrinsically and externally motivated. The case for internal motivation is solid.There are times when people choose to behave in a certain manner due to a need for respect, to fulfill a perceived role, or to attain a goal. Their behavior during those times is due to an internal desire for something. However, there are other times when environmental factors also cause behavior. A person may be trying to act a certain way, but a situation may arise that causes them to change the course of their behavior. It is also true that people can learn through simple observation, and this has to be caused by both internal and external factors.The environment and the situation the person is watching is shaping their behavior. But it also the internal need to duplicate the behavior of the other person that causes them to watch and learn. Both Bandura and Maslow believed that behavior was both internally and externally motivated. References Wagner, K. V. (2009). Albert Bandura biography. Retrieved May 10, 2009 from http://psychology. about. com/od/profilesofmajorthinkers/p/bio_bandura. htmfrom Lemer, P. S. (2000). Treat needs, not behavior: Maslow for the millennium. New Developments, 6(2), 23-26.

NO TITELE essays

NO TITELE essays On 31 August 1997, Princess Diana died tragically in a car crash driven by a drunken chauffer. Her death was shocking on several levels. It was violent. "It sent those she had touched through her charity work into heartbroken mourning, and saddened millions more who had never met her but who had followed her troubled and sometimes troublesome life with the intimacy that modern celebrity affords". This accident would not have happened if the driver was not intoxicated by alcohol. The recent figures from Statistics Canada show that there has been a 50% reduction from 1981 to 1996 in the number of Canadians being charged with drunk driving. There is a lifelong sorrow for the relatives of the fatal victims; moreover, there are astronomical costs, and problems for repeat offenders. Drunk drivers cause more deaths, injuries, and destruction than all murderers, muggers, rapists, and robbers combined. Every six hours, someone is killed by an impaired driver. Every twenty minutes, someone som ewhere in Canada becomes a victim to an impaired driver. Every year, more than 45% of all traffic fatalities involve alcohol. More than 1.700 Canadians die each year as the consequence of intoxicated drivers. Tens of millions of dollars are spent annually in court costs, rehabilitation, lost earnings, health care, and social programs all because of drinking driving accidents. This money comes directly out of the citizens' pockets in taxes and lost revenue. Transport Canada reports the minimum loss to society as a result of road accidents involving alcohol as: $390,000 per fatal accidents $310,000 per fatality $12,000 per injury accidents $3,600 per injured victim Almost 30,000 Criminal Code license suspensions were issued in 1992 for drinking driving related charges. Over one-half (59%) were repeat drinking driving offenses. Of all suspensions issued for impaired driving, 65% were issued for a second or subsequent offense. Crashes happen more often in ...

Providing quality care Essay Example | Topics and Well Written Essays - 2000 words

Providing quality care - Essay Example While traditionally the concept of quality nursing care was defined by the policies, the facilities and the credentials associated with the nurses, this definition has been expanded in the modern times to incorporate the concepts of exploration, improvement of the processes and patient safety, as well as the evaluation of the whole outcome of all these components (Batalden & Davidoff, 2007: 2). In this regard, the concept of quality nursing care refers to the holistic evaluation of the nursing practice, starting from the time the nurse comes into contact with the patient, to the point where the individual is discharged from the health facility, and all the health practices that are involved therein (Institute of Medicine, 2001: 47). Therefore simply put, quality nursing care is the overarching umbrella under which the patient safety resides, and thus the concept of patient safety is indistinguishable from the concept of quality nursing care, since it is through quality nursing care that the safety of the patient is upheld (Russell et al. 2010: 49). Thus, this discussion seeks to analyse the concept of quality nursing care in pain management nursing practice, with a view to establishing how the quality agenda informs this practice. Pain management is an area of nursing practice that has consistently proved to present multifaceted challenges to the nursing practitioners, considering that at some point in life, everyone experiences pain in its diverse forms. Pain has been classified as either acute or chronic, where the acute pain subsides as the process of healing continues, while the chronic pain is persistent (Jensen et al., 2003: 72). The multifaceted challenges faced by the nursing practitioners under the pain management practice emanate from the fact that pain must not always be physiological, but may also entail some components of psychological, spiritual or emotional dimensions (Jones, 2006: 42). Nevertheless, in all these dimensions,

The movie V for Vendetta Essay Example | Topics and Well Written Essays - 1500 words - 13

The movie V for Vendetta - Essay Example It is evidently clear from the discussion that the movie is based on a story of the 1982 novel of the same name developed by Alan Moore and David Lloyd. The V is a political freedom fighter in an anarchist regime that tries to accomplish a number of terrorist attacks with a quest to ignite revolutionary actions against the regime. It bases on the history of the Guy Fawkes and the popular Gunpowder plot that involved a plot to have the palace of Westminster blown up during a proceeding of a parliament meeting between James I and the ministers. The meeting was aimed at developing oppression Roman Catholics. As a strong Catholic convert, Fawkes aimed at protecting the people and through this; he was enjoined in the plot with others as the military man that would provide the military experience needed to enrich their plot. Fawkes was the man for the job based on his history and relation to the Catholic development. The movie portrays an investigative ploy that ends up leading to a number of deaths with Stephen Rea the detective trying to stop V finding it difficult to handle his job well due to the tactical aspects of V that becomes difficult to handle. The movie released in 2006 was scheduled for release in 2005 due to some inevitable delays. The target was to release it on a day when the country marked the 400th Guy Fawkes Night. The night believed to be the night that he was executed opposite the buildings of parliament after the trial found him guilty of treason. The movie portrays the acts of the political class with a detailed picture of their thoughts and actions in relation to protecting their political strength. They portray the actions that the political class takes when passing a message to prevent uprisings and any revolutionary attempts on their reign. The movie displays this picture well and strengthens the political class while instilling fear in the ruled. Released on March 21, 2006, the soundtrack used in the movie was developed by Astralwerks Reco rds.