Saturday, November 30, 2019

Made in India Indian branding Essays - Brand Management

Nation Branding ? Nation branding refers to branding of a country in terms of its reputation in the global scenario. Few of the practices involved in nation branding is constantly measuring the Nations growth in economic space, attracting tourism, exports, attracting talent pools, technology innovations, cultural heritage etc. The concept of measuring country?s global perception across various dimensions was developed by Simon Anholt in the year 2005. It is defined as Country branding Index or Nation branding Index. About IBEF ? India Brand Equity Foundation IBEF is a Trust which was formed in association by two entities namely Ministry of Commerce and confederation of Indian Industries (CII). IBEF?s core focus is to promote the ?Made in India? brand and to increase awareness of Indian products in overseas market. IBEF works along with various knowledge partners to communicate the message about Indian Business Stories through the form of CDs, posters, magazines, newsletters and reports. The article focuses on the perception of the brand ?India? across the world and the driving forces that makes the ?Made in India? brand to be the fastest growing brand in various verticals like technology, IT, Automobile, Medicine, Telecom, Banking & Financial services, Manufacturing, Retail, Infrastructure and Educational sectors. The brand India is linked to the various components of a typical brand attributes. Brand Personality The brand India has different facets of eminent personalities who have captured the hearts of global audience. Those include personalities like Mahatma Ghandhi Ji, APJ Abdul Kalam, Ar Rahman, Sachin Tendulkar, Ratan Tata, Shiv Nadar (HCL), Narayana Murthy ( Infosys ) etc who have contributed a lot in taking the Brand India to its acme. Brand Name The name India has also been referred to as Bharath or Bharatam. In his book India Ethos and Values, Indian Professor Ajith Shankar has quoted various scriptures and described the etymology of the word ?Bharath? as follows Bha refers to Bhagvan ( God ) and Ratha refers to ?Love? ? Bhartheeyas are people who love God! Bharat refers to the geographical territory of the public of India Region ruled by Bharata was refered as Bharatavarsa Bharath vibrates with hues of every nature Slogan The country India is often referred to feminine attributes of God. The tagline ?Incredible India? by the Indian Tourism depicts the scenic and serenity of India with invaluable natural assets and monuments, sculptures depicting brilliant architectures of the century. Brand Performance ? Brand India has better credibility compared to many other brands in the world. Indian brands like Tata, Mahindra, Maruti, Hero Moto corp, TVS, Haldirams, Hero cycles, Shakthi Masala, IPL, Tata Nano, Haldirams etc have very global presence. Bollywood movies have penetrated the global market to an extent that they act as a tough competition to Hollywood movies. Brand Promise There are many examples to prove the promise that India has delivered across the world in terms of health, Information and Technology, Automobile, Textiles, medical etc. Indian medical field ranks the fourth place in the world, in telecommunication India ranks second. The products like mobile phones, machinery components which were imported once are being exported with ?Made in India? Brand. India is the hottest selling market for all global companies. ?Chennai? is claimed to be the Detroit of Asia with various automobile companies invading Indian market and trying to setup their manufacturing base. Brand Culture A country like India is rich with its rich cultural heritage and religious values like religion, Yoga, Ayurveda, Marriage systems and ceremonies etc. Brand Essence The brand essence means the soul of the brand. The soul of India is its rich cultural heritage and values which are still unshaken or affected by western influence. India follows ?Unity in Diversity? with more than 100 languages and 400+ dialects, 28 states and 7 union territories. The concept of ?Saving? nature has helped Indian economic system to sustain its glory amidst global recession, where even the so called ?Super Powers? have felt the pain of economic slowdown. In spite of many invaders starting from Aryans, Persians, Muslim invaders, Danish, Dutch, French, Portuguese and finally The English have tried to plunder the wealth of our Nation, it?s natural wealth and beauty still remains the same and proves to be a ?Amudhasurabhi?.

Monday, November 25, 2019

Free Essays on Advertising To Todays Customer

Advertising to Today’s Consumer There is no dispute over the power of advertising to inform consumers of the various available products. In today's economy effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained many different techniques. One technique is sex or sexual innuendos. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Sexual appeal is one of the strongest psychological appeals used in advertising. The first question that pops into the head is â€Å"Why?†, and the answer is simple, â€Å"because it works.† Sexual desire is instinctive and when an individual’s ideal mate is perceived with a product, it is obvious that the individual will be intrigued with the accompanying product. It is possible to find a connection between sex and a product for almost all products advertised. Often, if a connection can not be found, one will be invented. However, th is connection is much easier to be created with a much higher success rate for men because the basic element needed to create sexual desire for a man is simply a woman’s sexy body. As long as a women is young and healthy, she can be desirable. Unfortunately in advertising, it is quite simple to get a man’s attention. Use a woman’s body and associate the possibilities of getting that type woman if he has the product. In advertising for women, it is a much more difficult process to get her attention wi... Free Essays on Advertising To Today's Customer Free Essays on Advertising To Today's Customer Advertising to Today’s Consumer There is no dispute over the power of advertising to inform consumers of the various available products. In today's economy effective advertising is essential to a company's survival. The purpose of advertising is to convince people that a particular company's product is better than their competitor's product. Advertisers must carefully aim the product to the appropriate audience, and this is often obtained many different techniques. One technique is sex or sexual innuendos. Unfortunately, this can be a double-edged sword. While sexual advertising is extremely powerful and effective when aimed at one gender, it is often done at the social expense of the other. Normally, the men and women we see in sexual advertisements do not actually depict the average person. Instead, advertisers create a stereotype that will appeal to the opposite gender's needs and desires. Sexual appeal is one of the strongest psychological appeals used in advertising. The first question that pops into the head is â€Å"Why?†, and the answer is simple, â€Å"because it works.† Sexual desire is instinctive and when an individual’s ideal mate is perceived with a product, it is obvious that the individual will be intrigued with the accompanying product. It is possible to find a connection between sex and a product for almost all products advertised. Often, if a connection can not be found, one will be invented. However, t his connection is much easier to be created with a much higher success rate for men because the basic element needed to create sexual desire for a man is simply a woman’s sexy body. As long as a women is young and healthy, she can be desirable. Unfortunately in advertising, it is quite simple to get a man’s attention. Use a woman’s body and associate the possibilities of getting that type woman if he has the product. In advertising for women, it is a much more difficult process to get her attention wi...

Friday, November 22, 2019

Analysis of the Origin of the Illuminati during the 18th Century in Germany

Analysis of the Origin of the Illuminati during the 18th Century in Germany Illuminati, the term or word would be, â€Å"Enlightened ones†. Illuminati are a rationalistic society all over the world led by their ruler Lucifer (Satan). The Illuminati was discovered in Germany in 1776 by Professor Adam Weishaupt, who was born on February 6, 1748. Professor Weishaupt got into the Illumination when he was initiated at the Masonic lodge in 1777. The words that have made him the founder of the Illuminati on May 1, 1776 were, â€Å"I did not bring deism into Barvaria more than into Rome. I found it here, in great vigour, more abounding than in any of the neighboring protestant states. I am very proud to be the world founder of the Illuminati† (â€Å"Adam Weishaupt† 6-7). Then on November 18, 1830 the world founder of the Illuminati, Professor Adam Weishaupt died. There are certain things in the world that is either bloodlines or contacted families of the Illuminati, and people don’t even realize that this is affecting the world. The Illuminati are affecting America very badly day by day by having bloodlines and families in the United States. But one family of the Illuminati is quite a surprising one. Disney is a part/family of the Illuminati. Now the reason why this is affecting America or even before this in the 1800’s and before, it has been affecting people because there was this wealthy family called the Rockefeller’s. But Disney is â€Å"one of the best deceptions of the Illuminati† (â€Å"Fritz Springmeiers† 1). Also Disney in the movies that they make for example, Lion King, the Little Mermaid, Aladdin. There are subliminal messages in all the movies; for example, in the movie, The Little Mermaid Disney has decided to put inappropriate messages to represent themselves as bloodline or contacted family of the Illuminati. Like when the Arial is getting married, the priest has a very disturbing erection if you play close attention. Then in The Lion King when Simba is on the ro ck at night staring in the sky full of stars. Now in that point if you connect the stars â€Å"Sex† is spelled in the air. I think this is horrible because they say Disney is the â€Å"happiest place on earth† but when it’s really the one of the most demonic places on earth and most perverted. So when the Illuminati were formed as a team they knew they needed something to represent them to show the world secretly that they’re out there. My research shows that this family is famous for architecture and arts. This contacted family with the Illuminati is called the Merovingians. Now these people were the founders of the first â€Å"Germanic Frankish dynasty† (â€Å"Merovingian art and architecture† 1). And basically what the Merovingians did was just fine works of art all around Europe. Also they did work on churches as well as towers. The art work were is mostly found at, Auxerre, Jouarre, Lyons, and Poitiers. Also another fancy thing they did was sculptures of animals like lambs and birds. But what it all comes down to is the Illuminati. How? Because all the sculptures were in rows and within geometric patterns, were tirelessly repeated on sarcophagi. Also these are the manuscripts that are illumination on the animals in the sculptures. The thing that makes the Merovinignas a part of the Illuminati is, they were one of 8 bloodlines of the illuminati bloodlines. Also they were called the â€Å"Holy Grail†. The Merovingians were a very high degree Freemasons, so that is there contact with the Illuminati. The Illuminati is a very dangerous group in the world. As we speak, they all believe that Lucifer is their one and only savior. And so then Lucifer’s satanic goal is to â€Å"destroy all governments and religions and just basically bring the world under his power in control† (â€Å"Joe Lanier† 8) affecting the world the music industry has to do a lot with this because today, children are listening to this satanic music and the artists of the music do not even care because the only reason they are in this satanic group is for the money, the fame, the spotlight, the shine. But what Lucifer calls this takeover is the, â€Å"New World Order†. But the only reason for this massive takeover to just be controlled by his power and his power only. So basically the antichrist just wants to be the ultimate leader. Then back into the satanic symbols on the back of the one dollar bill, there is a triangle on the left said and it has a satanic eye on the very top-BUT al so around the satanic pyramid there is lettering around them saying, â€Å"Annuit Ceoptus Novus Ordo Seclorum† which by going to back to the word of, â€Å"New World Order well is the exact term. Some of the founders of the Illuminati were, of course, Adam Wieshaupt, Baron von Knigge, Prince Karl of Hesse, Count Mirabaeau, Duke of Orleans, and Georges Danton. Now all these men had something to do with the Illuminati, what they all had in common was that they were in on a plan to, â€Å"Purest the form of Christianity† ( â€Å"Mcllhany† 7) . And the reason for that is to have everybody min world all the mankind to be all in one family. As explained above, there, are some very influential families that are trying to take over the world, and put it under Lucifer’s command. So, what if the Illuminati do succeed? What will happen if they fail? The Illuminati will not succeed because Lucifer first of all, he has to go through god and god is very powerful and Lucifer thinks that he will defeat him but of course we all believe that the world will end-but not in Lucifer’s command. Also the Illuminati probably will have its chance to takeover but they wont do it there way. Heres another problem what if they take over the world because of their music industry because right now the music that is being played is based on the Illuminati, not all of it but just some of it. Were just going to have to see what happens.

Wednesday, November 20, 2019

Strategic Management of International Enterprises ( Adidas ) Essay

Strategic Management of International Enterprises ( Adidas ) - Essay Example Moreover, establishing strong brand image and a sustainable business position in the global business environment is also a common and widely practiced motivational factor for the multinationals, which can frequently be observed in the recent pace of globalisation2. In keeping with the unconventional trend of internationalisation of the multinationals, the primary aim of this report is to critically analyse the strategic directions and practices of Adidas Group, a German based footwear manufacturing giant in the present global business environment. In order to critically assess the strategic direction of the company, the report would focus on examining the international operations of Adidas that led the company to sustain its dominant position in the global footwear manufacturing and marketing industry. Moreover, the report also critically evaluates issues surrounding its future strategic endeavours. In this context, the report focuses on identifying potential issues driven by the current business trends and develops effective measures that can enable Adidas to uphold its competitive position in the global footwear business industry. Founded in the year 1920, the Adidas Group (Adidas) is a highly valued and a renowned brand operating in the industrial periphery of manufacturing footwear and sports apparels for both men and women. The company is highly envisioned with the aim of being as the dominant marketer in providing best portfolio of sports brands to the customers across the different global markets3. The corporate strategy of Adidas significantly incorporates a wide range of strategic measures that ensures to build its strong and sustainable position in the competitive sports goods business industry. In relation to the current business performance of the company, the corporate strategies can be observed to play a crucial role for Adidas to build its strong brand position in the present

Tuesday, November 19, 2019

Definition of Public Relations Essay Example | Topics and Well Written Essays - 750 words

Definition of Public Relations - Essay Example However, in developing of an appropriate ‘public relation’ schedule, it is always important to picture how it will appeal to different people. This definition was provided by a female Military officer aged 33 years. A Community Health Officer defines public relations as the ability to foster and maintain mutually beneficial relationships between the community and county government. In the explanation, the officer attributes that public relation is very similar to ‘community relations.’ The health officer is male aged 45 years. A permanent secretary in the Ministry of Labor and Public Works attributes the fact that Public Relations is a management function, which aims at establishing and sustaining a self sufficient inter-link between the Ministry and the public on whom its success or failure depends. The permanent secretary is male aged 51 years. A female student aged 20 years, taking Bachelor of Arts (English & Journalism) defines Public Relations as an art of communication which can be between a firm, State, or an individual and the most suitable audience. A Marketing male student aged 22 defines public relations as the ability of an organization to communicate its activities, products, and services to customers in the right manner prescribed to them, right time, and in the right place. Public relations is purely a management function that aims at establishing and maintaining ‘mutual lines of communication, understanding, acceptance, and co-operation’ (Fawkes, quoted in Wilcox et al. 2003: 7) between a firm, government, or an individual and the general public. Because organizations are always concerned with maintaining a good public image, they assess public opinions, which can be relevant in solving problems, help in accepting and adapting to changes, identifying any warning elements to help anticipate trends, and promote ethical behavior. Newsom et al. (2012)

Saturday, November 16, 2019

The Siege by Helen Dunmore - Chapter 17 Essay Example for Free

The Siege by Helen Dunmore Chapter 17 Essay The chapter begins with Anna sharing how she feels about winter and the snow. Anna has always loved the first snowfall of winter. She knows as soon as dawn comes that it’ll be today. The sky remains dark, with a yellow tinge to the clouds. The light has a sharp, raw edge. Everything is waiting, silent and expectant. Snow will come. She thinks the snow will wipe away all mistakes. Light will stream upwards from the immaculate white of the ground. When the first snow falls, Anna always goes to the Summer Garden. There, the noise of the city is muffled, and the park is eerily luminous. Small, naked ­looking sparrows hop from twig to twig, dislodging a powder of snow. The trees are lit up like candelabra by the whiteness they hold in their arms. Underfoot, she hears for the first time the squeak of snow packing into the treads of her boots. She bends down, scoops up a handful of the new snow, throws it up into the air and watches it scatter into powdery fragments as it falls for the second time. And although she’s cold and she ought to get home, she always stays much longer than she means to, because she knows that this feeling won’t come again for another year. The snow will continue to fall, thaw, freeze, turn grey with use, be covered again and again by fresh blizzards. But nothing again will have the freshness, exhilaration and loneliness of the first snowfall. She’s the one thing still warm and alive in a world which is going to sleep. She looks up, into the snow which spirals down the steep funnels of the sky, whirls into her face, lands on her eyelashes and melts into tears. And then she goes back to the apartment, along streets where trams are already thrashing the new, soft snow into slush. Children skid around street ­corners, yelling, their faces blazing crimson. Soon it’ll be time for skis and sledges. And tomorrow, when she wakes, the snow will be thick and crusted with ice. The sun will be out, and all the shadows will be blue. This is how she has welcomed the snow every year of her life. But this year she will not welcome it in that way. The first snow falls on the fourteenth of October, drifting down through the sky and settling on the ruins of shelled houses, on to tank ­traps, machine ­gun nests and heaps of rubble. The snow is silent, but ominous. No one knows, this year, whether it will be an enemy or a friend. The Russian winter defeated Napoleon, people say to one another. Perhaps it will defeat Hitler, too. A ring of siege grips the city. Nothing comes in, nothing goes out. And in the suburbs, within sight, the Germans have dug themselves in. There they stay, hunkered down for winter in deep trenches, behind defended firing ­positions. The Germans have always been good at digging trenches, say older Leningraders who fought in the last war. Luxury trenches, they have, with carpets and chairs and pictures hanging on the walls. There they squat in the outskirts of Leningrad, like wolves at the mouth of a cave. They pour shells on to the city, but they do not advance any farther. This is blockade. swinging their arms. They write letters to their families, saying that they’ll be home soon, when they have won the war. Behind them, unbroken supply lines stretch all the way back to Berlin. The Germans are altering their rolling ­stock to fit Russian railway lines. They have got the harvests of Estonia, Latvia and Lithuania on hand, and they can wait as long as they have to. An iron ring squeezes around the besieged city, slowly throttling it. Marina and Anna talk about Marina’s roles, and how she played so many roles, one including Cordelia in For My Cordelia. ‘Oh Anna, I played so many roles. I kept it for the stone, not for the inscription. Besides, I never identified with the character. I am much too aggressive. I would have taken Lear by the shoulders and shaken some sense into him. That kind of vanity amounts to madness, don’t you think? All of us are to grovel on the floor declaring our love for our great leader. But of course, you have to find a way into every part.’ Q: How much money do they have left? A: Five Hundred. Q: What is one role that Marina potrayed? A: Cordelia in For My Cordelia

Thursday, November 14, 2019

Catastrophes in William Shakespeares Romeo and Juliet :: Romeo and Juliet Essays

Catastrophes in Romeo and Juliet      Ã‚  Ã‚  Ã‚  Ã‚   Many characters in William Shakespeare's Romeo and Juliet invite the catastrophes they experience.   These characters are Mercutio, Romeo, and Friar Laurence.   Mercutio because he never thinks before he acts.   He has a very big mouth and will say anything to create a joke.   Romeo because of this fight with Tybalt.   If this fight never occurred then the outcome of the story could have been better for Romeo and Juliet.   Maybe there families could have set aside their differences for there children and live the rest of there lives in harmony.   Friar Lawrence because I do not think he thought about the plan to unite Romeo and Juliet long enough.   He should have gotten a reliable messenger to inform Romeo of the situation.      Ã‚  Ã‚  Ã‚  Ã‚   Romeo's friend Mercutio was a very witty energetic man.   If he held his tongue and thought about what he said before acting on them he would not have gotten into so many fights.   His jokes were probably taken lightly be his friends Romeo and Benvolio because they were accustomed to hearing Mercutio's voice constantly.   Mercutio should not have tried to tease Tybalt because of the rivalry between Tybalt's family and Romeo's family.      Ã‚  Ã‚  Ã‚  Ã‚   While avenging Mercutio, Romeo should have thought about the consequences of slaying Tybalt.   On one hand he filled the urge to kill the man who had killed his friend. On the other hand he killed his wife's cousin.   How can one justify killing a member of their wife's family?   Another consequence he should have taken into consideration was the punishment he was going to receive from Price Escalus.   In act one scene one Prince Escalus already warned everyone in Verona that if anyone was caught fighting again the would pay for it with there lives.   If Romeo had not gotten into the duel with Tybalt Romeo would not have been banished from Verona.   When Prince Escalus exiled Romeo, that was the point in the play which was the biggest catastrophe.   This is because once Romeo was exiled he could not see Juliet ever again and Juliet could never see Romeo again.   Friar Lawrence would have never had to devise a plan to put Juliet into